Grooming the Next Generation for Success
Grooming the Next Generation for Success – Fresh Impact PR Group provided the content to this micro site and launched it in August of ’09 with our Amazon Bestseller Strategy. With this campaign, we secured:
- Over 20 media interviews at the national and local level introducing DJC to new audience groups.
- Presold over 2,000 copies of the book resulting in an entire week of a placement on the Top 100 Amazon’s Movers & Shakers list.
- Top 5 placement of Most Gifted book on Amazon the week before Christmas
- #1 Success Bestseller on Amazon
- #1 Job Hunting/Career Bestseller on Amazon
- #3 Religion Bestseller on Amazon
- #4 Reference Bestseller on Amazon
- #5 Money & Values Bestseller on Amazon
- #19 on overall Amazon Bestseller list two weeks before Christmas
- Amazon push, coupled with media placements, resulted in 1,100 copies of the book being reordered from Amazon.
- Grooming was voted Top 10 book of the decade by radio talk show host Matthew Sapaula out of Chicago which was a direct result of an in-studio visit coupled with a repeat interview during the week of the Amazon push.
- We introduced Dani Johnson to several top business/career writers in the industry resulting in placements with the Pittsburgh Post Gazette, Houston Chronicle, Lifescript.com, The FasterTimes.com and Monster.com.