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Grooming the Next Generation for Success

Submitted by on January 13, 2010 – 12:02 pmOne Comment

Grooming the Next Generation for Success – Fresh Impact PR Group provided the content to this micro site and launched it in August of ’09 with our Amazon Bestseller Strategy. With this campaign, we secured:

  1. Over 20 media interviews at the national and local level introducing DJC to new audience groups.
  2. Presold over 2,000 copies of the book resulting in an entire week of a placement on the Top 100 Amazon’s Movers & Shakers list.
  3. Top 5 placement of Most Gifted book on Amazon the week before Christmas
  4. #1 Success Bestseller on Amazon
  5. #1 Job Hunting/Career Bestseller on Amazon
  6. #3 Religion Bestseller on Amazon
  7. #4 Reference Bestseller on Amazon
  8. #5 Money & Values Bestseller on Amazon
  9. #19 on overall Amazon Bestseller list two weeks before Christmas
  10. Amazon push, coupled with media placements, resulted in 1,100 copies of the book being reordered from Amazon.
  11. Grooming was voted Top 10 book of the decade by radio talk show host Matthew Sapaula out of Chicago which was a direct result of an in-studio visit coupled with a repeat interview during the week of the Amazon push.
  12. We introduced Dani Johnson to several top business/career writers in the industry resulting in placements with the Pittsburgh Post Gazette, Houston Chronicle, Lifescript.com, The FasterTimes.com and Monster.com.