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Insider tips to having an impact with Social Media

Submitted by on February 9, 2010 – 4:30 pmNo Comment

Today I had the chance to sit down with many top nationally recognized media outlets, including the Seattle Times, MSNBC, Tech Flash.com and Tac Anderson (Top 100 Power Blogger) to talk shop about social media.  It always amazes me to hear first-hand accounts from the media, and their response to social media, from an ‘inside perspective’.  Here are some highlights from our talk and what they have learned:

  • The Center for Marketing Research just announced that over 86,800 jobs have disappeared in the media industry
  • Become the news source yourself to tell your own story
  • Having a website or online content is no longer enough; it is all about increasing engagement and not just seeing eyeballs
  • Using third party online tools helps the content go farther and last longer (you’ll have to call me to find out more about these insider tools)
  • There is an average of 4 PR/Marketers for every one reporter
  • The average length of a ‘Tweet’ last one minute – the average length of a blog post lasts one hour!
  • There is a cultural shift in the newsroom. Newsrooms have had to ‘dumb down’ their own work to keep up with content being updated so frequently.
  • Reporters can’t think about stories anymore – they are too stressed to do that.  Years ago it was about journalism, now it’s about click thru
  • To find stories and sources, newsrooms are going to Twitter feeds first, then using Google for more information
  • PR and Journalism as we knew it, no longer exists. Journalists are no longer reporters, but are now producers; producing the story.

After speaking with the media, we find that they are adjusting to social media on a daily basis trying to weigh out how to capture news, while still maintaining a ‘return on investment’.  They admit to stumbling their way through, learning by making mistakes. There’s a good lesson here: it’s best to engage, and OK to make some mistakes along the way, than to not engage at all.