Reaching influencers is the key to garnering publicity results. What’s the best way to reach today’s influencers? Use a combination of efforts and you will see the most results.  In recent posts, I have talked …

 
There was an interview with Alice Cooper circulating on Facebook today that caught my attention. I have to admit, I’ve never been a fan of Alice Cooper or listened to his music but, from a …

 
Borders has quietly announced that they are opening their stores to book groups; a valiant effort to try to get more patrons into their stores. With Walmart and Amazon taking over Borders market shares and customer sales, …

Fresh Impact PR Group’s author Larry Kreider over the last several weeks landed on several top national shows. As a ‘result’ of our collaborative work his book ’21 Test’s of Effective Leadership’ placed on Amazon’s …

Are your interviews equating to product sales or to a measurable call of action? If not, it could be your messaging and delivery. It doesn’t matter if you have a great product; if you don’t …

Keeping up to the minute on the changes and happenings in the publishing industry can no doubt be a full-time job. Using online tools to help you work smarter, and not harder, has become a commerce …

For years, religion has intersected the media and landscape of our culture, and still does, significantly. Years ago, a religion print conference by phone was the ‘in’ thing to do; having 15-20 writers on the …

I’m a Facebook user; my husband, a Tweeter. When I first began using Facebook, I was guilty of what so many others are…self-promotion. I routinely posted about my travels, clients, media placements, successes, kids, and …

The author book tour is far from dead. You just have to be more creative in how you go about doing one and what specifically you are going to accomplish on your tour. One of …