Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for March 2010

Reaching Influencers to Get PR Results
March 29, 2010 – 5:34 am | No Comment
Reaching Influencers to Get PR Results

Reaching influencers is the key to garnering publicity results. What’s the best way to reach today’s influencers? Use a combination of efforts and you will see the most results.  In recent posts, I have talked …

Sex, Drugs and Branding?
March 25, 2010 – 11:37 pm | No Comment
Sex, Drugs and Branding?

 
There was an interview with Alice Cooper circulating on Facebook today that caught my attention. I have to admit, I’ve never been a fan of Alice Cooper or listened to his music but, from a …

Grass Roots PR for Major Retail Brand
March 22, 2010 – 3:13 pm | No Comment
Grass Roots PR for Major Retail Brand

 
Borders has quietly announced that they are opening their stores to book groups; a valiant effort to try to get more patrons into their stores. With Walmart and Amazon taking over Borders market shares and customer sales, …

Author Larry Kreider Hit’s Top 100 Leadership Bestseller
March 18, 2010 – 12:35 pm | No Comment
Author Larry Kreider Hit’s Top 100 Leadership Bestseller

Fresh Impact PR Group’s author Larry Kreider over the last several weeks landed on several top national shows. As a ‘result’ of our collaborative work his book ’21 Test’s of Effective Leadership’ placed on Amazon’s …

Increase Your Power of Selling With a First-Rate Interview:
March 18, 2010 – 11:47 am | One Comment
Increase Your Power of Selling With a First-Rate Interview:

Are your interviews equating to product sales or to a measurable call of action? If not, it could be your messaging and delivery. It doesn’t matter if you have a great product; if you don’t …

Publishers Marketplace
March 15, 2010 – 12:14 pm | No Comment
Publishers Marketplace

Keeping up to the minute on the changes and happenings in the publishing industry can no doubt be a full-time job. Using online tools to help you work smarter, and not harder, has become a commerce …

Top 100 Religion Blogs
March 8, 2010 – 7:54 am | No Comment
Top 100 Religion Blogs

For years, religion has intersected the media and landscape of our culture, and still does, significantly. Years ago, a religion print conference by phone was the ‘in’ thing to do; having 15-20 writers on the …

Tweets, Posts, Links and Social Media Things – Are People Reading Yours?
March 4, 2010 – 4:51 pm | No Comment
Tweets, Posts, Links and Social Media Things – Are People Reading Yours?

I’m a Facebook user; my husband, a Tweeter. When I first began using Facebook, I was guilty of what so many others are…self-promotion. I routinely posted about my travels, clients, media placements, successes, kids, and …

Is the Booktour Dead?
March 1, 2010 – 4:47 pm | No Comment
Is the Booktour Dead?

The author book tour is far from dead. You just have to be more creative in how you go about doing one and what specifically you are going to accomplish on your tour. One of …