Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for April 2010

Must Have Marketing Advice from 20 Successful Entrepreneurs
April 30, 2010 – 2:05 pm | No Comment
Must Have Marketing Advice from 20 Successful Entrepreneurs

  I always enjoy contributing to an article that will bring value and helpful advice to other business owners. It’s in the sharing of ideas that we gain insight to new ways of doing things …

Amex Small Business Open Forum Highlights Fresh Impact PR Group
April 30, 2010 – 12:50 pm | No Comment
Amex Small Business Open Forum Highlights Fresh Impact PR Group

Scott Spiewak among the 20 Successful Small Business Men and Women Interviewed by American Express Open Forum for Marketing Advice…read the top tips offered here.

Iconography: How A Good (or Bad) Logo Will Affect Your Brand & PR
April 29, 2010 – 9:10 am | No Comment
Iconography: How A Good (or Bad) Logo Will Affect Your Brand & PR

By definition, iconography is the “pictorial illustration associated with a person or a subject”- a.k.a., a logo.  A logo is a critical component to a company or individual’s overall brand and PR success because while …

15 Tips to Landing a National Interview
April 26, 2010 – 8:29 am | No Comment
15 Tips to Landing a National Interview

 While the entire media platform is expanding daily between mobile video and online consumption, all and all TV is still at the top. 
What does this mean for you, getting publicity for your story, when the …

Publishing in the Digital Age
April 21, 2010 – 10:37 pm | No Comment
Publishing in the Digital Age

Ken Auletta of The New Yorker wrote a brilliant piece on the state of the publishing industry and its’ projected longevity with emerging ebooks, digital applications, and new market competitors. It’s the most thorough, accurate …

Authoring and Marketing a Book in Today’s Landscape
April 19, 2010 – 9:42 pm | No Comment
Authoring and Marketing a Book in Today’s Landscape

The book market is oversaturated with books and authors. According to Publishers Weekly, some 750,000 books were self or micro-niche published in 2009 alone.   
This isn’t to discourage a budding author; it just brings a …

Joyce Meyer on Nightline: What She Did Well…And Not So Well
April 15, 2010 – 5:19 pm | No Comment
Joyce Meyer on Nightline: What She Did Well…And Not So Well

Media Coaching 101
On Tuesday, evangelist Joyce Meyer appeared on Nightline to promote her 80th new book and ministry. The interview followed Joyce on her crusade in North Carolina, and at her ministry’s St. Louis headquarters. 
Nightline …

Cause driven story runs on ‘Hope for the Heroes’
April 8, 2010 – 1:41 pm | No Comment
Cause driven story runs on ‘Hope for the Heroes’

 
The army suicide rate is now higher than that of the general population. The editor of NRB Today ran a story on ‘Hope for the Heroes’ showcasing its cause of how they’re reaching hurting soldiers. Click the link and …

The iPad Effect – Loyal Brand Followers
April 8, 2010 – 1:31 pm | No Comment
The iPad Effect – Loyal Brand Followers

Huge sales tallied over last week for the iPad, hitting the mark at 450,000 units sold with a whopping 600,000 ibooks downloaded.  Some bloggers called it iPadurday, the official release day of the iPad in New …

Controversy Sells, Sells, Sells!
April 1, 2010 – 5:48 pm | No Comment
Controversy Sells, Sells, Sells!

“In its first month on sale, A New Kind of Christianity, the latest book from Brian McLaren, has lit the fuses of critics in the Christian press and blogosphere. Reviewers, bloggers, and prominent evangelicals have …