Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Article Archive for May 2010

Media Coaching: Maximize Your Ink Coverage
May 26, 2010 – 10:04 pm | No Comment
Media Coaching: Maximize Your Ink Coverage

It’s a misnomer that the longer you are on a phone interview with a reporter, the more press coverage, or ink, you’ll receive. This isn’t the case. In fact, if you have a reporter on …

Taking Author Sales to the Next Level: Book Marketing in a Cluttered Landscape
May 24, 2010 – 7:26 am | No Comment
Taking Author Sales to the Next Level: Book Marketing in a Cluttered Landscape

Over the past several years with all the changes to the book industry we have been offering more and more comprehensive publishing campaigns for authors.  More specifically, just booking interviews these days as a stand-alone …

What Every Author Wants to Know About the Amazon Bestseller List:
May 17, 2010 – 10:59 am | No Comment

Placing on Amazon Bestseller’s list can do many things for an author:  

Bring clout and cache in the industry
Allow the sales team to get the book in more places; brick and mortar stock can be influenced …

Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2
May 13, 2010 – 11:23 am | No Comment
Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2

Fresh Impact PR Group: How many manuscripts a year do you receive, and from that, how many do you publish? What can an author do to “set themselves apart”?
William Bauers: Honestly, I don’t know. A …

Best Advice from Leading Publisher Penguin Putnam: Part 1
May 10, 2010 – 11:34 am | No Comment
Best Advice from Leading Publisher Penguin Putnam: Part 1

Penguin Putnam, one of the largest publishers in the world with more national best-selling books than anyone in the business, repeatedly publishes titles that top many of the bestseller lists in a variety of categories. …

Is the Quality of News Diminishing…And Do We Care?
May 6, 2010 – 12:42 pm | No Comment
Is the Quality of News Diminishing…And Do We Care?

I sat at a PR summit in San Francisco two years back and heard about the immersion of public use of online video and how to incorporate it as part of your overall PR strategy. …

Best PR Practices When Targeting Nationals via Social Media
May 3, 2010 – 3:52 pm | No Comment
Best PR Practices When Targeting Nationals via Social Media

Are you tweeting or using social media to try to get your story picked up by a national television outlet? A national broadcast interview can yield millions of eyeballs on your story and help propel …