It’s a misnomer that the longer you are on a phone interview with a reporter, the more press coverage, or ink, you’ll receive. This isn’t the case. In fact, if you have a reporter on …

Over the past several years with all the changes to the book industry we have been offering more and more comprehensive publishing campaigns for authors.  More specifically, just booking interviews these days as a stand-alone …

Placing on Amazon Bestseller’s list can do many things for an author:  

Bring clout and cache in the industry
Allow the sales team to get the book in more places; brick and mortar stock can be influenced …

Fresh Impact PR Group: How many manuscripts a year do you receive, and from that, how many do you publish? What can an author do to “set themselves apart”?
William Bauers: Honestly, I don’t know. A …

Penguin Putnam, one of the largest publishers in the world with more national best-selling books than anyone in the business, repeatedly publishes titles that top many of the bestseller lists in a variety of categories. …

I sat at a PR summit in San Francisco two years back and heard about the immersion of public use of online video and how to incorporate it as part of your overall PR strategy. …

Are you tweeting or using social media to try to get your story picked up by a national television outlet? A national broadcast interview can yield millions of eyeballs on your story and help propel …