Article Archive for June 2010
With it summertime, I always like to think I am going to play a lot of golf; unfortunately, this is not the case. But occasionally, I do get to watch a Sunday tournament. As you …
Posting to his blog zoecarnate.com, and broadcasting it to his 4300 Facebook friends & fans and 2200 Twitter followers, Michael Morrell helps Fresh Impact PR Group and 411God Hope for the Heroes make the case that inspiring or comforting passages …
“Be strategic, or be gone,” says strategic thinking guru Rich Horwath. And Rich knows. Rich advises Fortune 500 companies; is a professor of strategy at the Lake Forest Graduate School of Management; has been interviewed by …
It always amazes me when I hear authors say what they will and won’t do to sell their books. I had an author say to me, “I will only do high-profile interviews; that is all …
TEKGROUP International and Western Kentucky University’s School of Journalism & Broadcasting released their 2010 Social Media News Survey. Their findings confirm the value of the online corporate newsroom and stress the need for a comprehensive social …
Most national shows like Larry King receive 100 plus books in a given week, if not more. Do producers go through each one? They don’t have the time. They read the headlines from that morning …
You have newsworthy message points and sound bites. You’ve spent time learning about your interviewer and your audience. You’ve anticipated some tough questions and have come up with answers directly related to your message. But now it’s time …
There is a lot of buzz today centered on digital publishing: whether it be a Seth Godin blog circulating about the magazine world, book publishers racing to get their back- listed titles converted to digital …
“Vanity” Press Goes Digital:
With all the talk of publishers convert their back listed titles to e-book formats there a ton of conversations circulating around about what to do and when. Truth of the matter is …
The Buzz on Google Books:
As always, Book Expo America 2010 was a great time to reconnect with book industry professionals from across the board.
Google was present at this year’s show. In many of our book …
