Tapping into the Book Market by Avoiding Blind Spots:
With it summertime, I always like to think I am going to play a lot of golf; unfortunately, this is not the case. But occasionally, I do get to watch a Sunday tournament. As you know, even the best golfers in the world still have swing coaches. A professional golfer typically has 3 or 4 folks (i.e. swing coach, sports psychologist, sponsor, etc) standing around them while they practice. They look for any potential hitches in the swing, or small nuances with the swing, that might cause the ball flight to not be exact.
This got me to thinking about the book market, and how authors could really use the same service. Finding a team of professionals that live in the space of book PR and marketing can be an overwhelming project; there are many factors that go into picking a good team to support you as an author.
If you have a team in place, head their advice. If not, here are a few things you can implement to avoid the blind spots of publishing and make the most of your book having a longer shelf life:
- No longer is just having a good book idea enough – plan for book trailers, book marketing, book publicity, and a book website.
- Don’t wait until the book releases to build an online presence with social media tools or a blog. Start today; build, learn, and educate yourself.
- Saturate yourself in the genre` you write about and the authors that own that space. Follow them, learn from them and simulate their success in your own way.
- Think like a consumer and plan for line extensions of the product off the premise of the book. With all the buzz about multimedia being added to the life of eBooks, build off that idea and start creating space for the book to become an experience with workbooks or interactive space on your book website to complement the release of your book.
- Lastly, go to the bookstore and see your competition 7 to 9 months before your book releases. By studying your competition in the market, you can learn how to beat them or outsell them with content rich material or a better overall experience.