The Buzz on Google Books
The Buzz on Google Books:
As always, Book Expo America 2010 was a great time to reconnect with book industry professionals from across the board.
Google was present at this year’s show. In many of our book campaigns, we use either Google Adwords or GoogleTVAds for our bestseller campaigns to drive consumers to the book’s micro-site during its release. The value Google brings to the table is that with any word you search in Google, a sidebar similar to GoogleAd Words will pop up with corresponding books related to that word. What becomes all important from here on will be metadata, or content selected from the book. For example, if I were editing a book, I would begin to use high ranking words from Google; we currently use this tactic for our optimized releases.
As a user of Google’s services for our client’s book tours, I was interested in what they had to say so I attended one of their three sessions; most times the room was full. This showed me a few things: many authors are eager to learn how to web market their titles and the growing trend of e-books will continue to explode as Google joins the mix. Google sessions were pointed towards digital book clouds and how they work for publishers and users, as well as, using Google tools to gain better market intelligence. Tips given were mainly social media related and ones I heard three years ago at a PR summit; however, one lead I was made aware of is bookvideos.tv, which would be a nice spot for a book trailer to run besides YouTube.
Are you using Google, and what have the results been with your book pushes or editing? Would you recommend it to others?