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The Overlooked PR Tool for Social Media Results

Submitted by on June 17, 2010 – 9:59 amNo Comment

TEKGROUP International and Western Kentucky University’s School of Journalism & Broadcasting released their 2010 Social Media News Survey. Their findings confirm the value of the online corporate newsroom and stress the need for a comprehensive social media news strategy. Some highlights:

  •  How important have social media tools become for the news and information industry? This is a no-brainer; respondents are using social media tools habitually with almost 90% saying they use Twitter, Facebook, and blogs on a daily basis to follow/monitor news and information.
  •  Roughly 69% say they make use of social media tools between 1 and 4 hours per day.
  •  Nearly 75% of the survey sample reported use of the respected corporate website when engaged in following, sharing, or posting news and information. Responses for use of press releases for the same tasks were nearly identical with fewer than 10% of the respondents saying they never reference press releases when following, sharing, or posting news and information.
  •  Almost 75% of respondents indicated they visit a corporate web site after learning of a news story through social media channels.

Case in point: yesterday, Mike Morrell used a press release from Fresh Impact PR Group’s online newsroom for his blog. This article was also broadcast to Mike’s 4300 Facebook friends & fans, and 2200 Twitter followers; great social media presence for Hope for the Heroes.

Does your business have a corporate online newsroom and a social media strategy in place? What has been your results?