Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for July 2010

Amazon as a Top Book Marketing Tool
July 26, 2010 – 12:53 pm | 2 Comments
Amazon as a Top Book Marketing Tool

Today our client witnessed a 1 million percent sales increase in his book, Followership, with Fresh Impact PR Group’s Amazon Bestseller Strategy. Originally ranked at 684,349 on Amazon, Followership began moving up the ranks this …

Writing Online Press Releases that Get Noticed
July 22, 2010 – 12:26 pm | No Comment
Writing Online Press Releases that Get Noticed

I read a press release written by a colleague who asked if we would submit their story for them over the newswire. The release was missing quite a few key ingredients and was formatted “old-school” …

The #1 Book Sales Channel Made Affordable
July 19, 2010 – 1:01 pm | No Comment
The #1 Book Sales Channel Made Affordable

There is no doubt that a rush occurs when something rewarding happens in life.  The same could be said for promoting a book.  When you pour your blood, sweat, and tears into the making of a …

Search Engine Optimization For Publicity Results
July 15, 2010 – 12:46 pm | One Comment
Search Engine Optimization For Publicity Results

SEO is the practice of determining how you optimize HTML tags, headlines, content and links to a website so that your site gets top search returns in Google, Yahoo and other search engines. SEO is …

Engage Your Local Market – PR Tips to landing local interviews:
July 12, 2010 – 3:37 pm | No Comment
Engage Your Local Market – PR Tips to landing local interviews:

As old school PR meets the new school of PR, some of the journalism practices and landing interviews still apply; getting mentions in the news, no matter what format they are delivered in, an online …

Promoting Your Book: Holographic Imaging
July 8, 2010 – 7:43 am | No Comment
Promoting Your Book: Holographic Imaging

I’m always interested in new ways to market and promote a book. Not just new ways with new technologies, but book publicity and book marketing tools that are effective.
I was in a book marketing meeting …

An Unorthodox Approach to PR
July 1, 2010 – 1:46 am | No Comment
An Unorthodox Approach to PR

A well-written manuscript that I’m having the pleasure of reading came across my desk the other day from a very successful businessman. The manuscript contains this stirring poem that I thought appropriate to share:
“Anyway”  The Paradoxical Commandments …