Today our client witnessed a 1 million percent sales increase in his book, Followership, with Fresh Impact PR Group’s Amazon Bestseller Strategy. Originally ranked at 684,349 on Amazon, Followership began moving up the ranks this …

I read a press release written by a colleague who asked if we would submit their story for them over the newswire. The release was missing quite a few key ingredients and was formatted “old-school” …

There is no doubt that a rush occurs when something rewarding happens in life.  The same could be said for promoting a book.  When you pour your blood, sweat, and tears into the making of a …

SEO is the practice of determining how you optimize HTML tags, headlines, content and links to a website so that your site gets top search returns in Google, Yahoo and other search engines. SEO is …

As old school PR meets the new school of PR, some of the journalism practices and landing interviews still apply; getting mentions in the news, no matter what format they are delivered in, an online …

I’m always interested in new ways to market and promote a book. Not just new ways with new technologies, but book publicity and book marketing tools that are effective.
I was in a book marketing meeting …

A well-written manuscript that I’m having the pleasure of reading came across my desk the other day from a very successful businessman. The manuscript contains this stirring poem that I thought appropriate to share:
“Anyway”  The Paradoxical Commandments …