An Unorthodox Approach to PR
A well-written manuscript that I’m having the pleasure of reading came across my desk the other day from a very successful businessman. The manuscript contains this stirring poem that I thought appropriate to share:
“Anyway” The Paradoxical Commandments by Kent M. Keith
People are often illogical, unreasonable, and self-centered.
Love them anyway.
If you do good, people will accuse you of selfish, ulterior motives.
Do good anyway.
If you are successful, you will win some false friends and true enemies.
Honesty and frankness make you vulnerable.
Be honest and frank anyway.
The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
Think big anyway.
People favor underdogs but follow only top dogs.
Fight for a few underdogs anyway.
What you spend years building may be destroyed overnight.
People really need help but may attack you if you do help them.
Help people anyway.
Give the world the best you have, and it may never be enough;
Give the world the best you have anyway.
Copyright 1968, 2008 Kent M. Keith
An adapted form of this poem hung on the wall of Mother Teresa’s home for children in Calcutta. Mother Teresa was successful in her message, call, and purpose; people knew who she was by how she lived.
People hire Public Relations firms for many reasons including increase in visibility, business/product growth and sales, brand awareness, crisis communications, etc. And this is necessary. But I also encourage you personally that maybe, just maybe, if you follow even a few of these principles, your public relations efforts (as well as you individually) will grow further.