Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for August 2010

Barnes and Noble Closes Lincoln Square Store
August 30, 2010 – 4:19 pm | No Comment
Barnes and Noble Closes Lincoln Square Store

 
In follow up to last week’s discussion of digital publishing, many have been comparing Blockbuster to book retailer Barnes and Noble with not being prepared for the digital wave of publishing.  Since reading that blog …

Seth Godin Vows to Never Publish Traditionally Again
August 23, 2010 – 7:33 am | 4 Comments
Seth Godin Vows to Never Publish Traditionally Again

According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …

Keyword Tagging Around Seasonality
August 19, 2010 – 6:27 pm | No Comment
Keyword Tagging Around Seasonality

Brands and books are usually able to capitalize on marker events throughout the year: Christmas, New Year, Valentine’s Day, Mother’s Day, Breast Cancer Awareness Month, and the all important Back-to-School event. Whole Foods used the …

The Power of a Presale Offer
August 16, 2010 – 2:14 pm | One Comment
The Power of a Presale Offer

A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …

Followership Results
August 13, 2010 – 4:14 pm | No Comment
Followership Results

Fresh Impact PR Group assisted the author in the launch of his microsite by providing real-time coaching as it related to the presale offer.  As a result of our Amazon Bestseller Strategy, we secured 5 Amazon Bestseller ranks …

1 Million Percent Sales Increase for Tracey Armstrong’s Book
August 13, 2010 – 4:12 pm | No Comment
1 Million Percent Sales Increase for Tracey Armstrong’s Book

As a direct result of our Amazon bestseller campaign, Tracey Armstrong’s book, Followership, had a 1 million percent sales increase in one day placing on 5 Amazon Bestseller lists including #59 on the overall bestseller’s list and …

Steven Slater’s Popularity on Facebook (and how you can be popular too)
August 12, 2010 – 5:34 pm | No Comment
Steven Slater’s Popularity on Facebook     (and how you can be popular too)

One day after Steven Slater cursed out passengers over JetBlue’s PA system, grabbed two beers, and left the plane via its inflatable emergency chute, he had over 33,000 fans on Facebook; most of them other …

Promoting Ebooks
August 9, 2010 – 1:01 pm | No Comment
Promoting Ebooks

The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …

Sugarbabe Holly Hill’s Provocative Story: A PR Lesson for All
August 5, 2010 – 8:50 am | 2 Comments
Sugarbabe Holly Hill’s Provocative Story: A PR Lesson for All

Infidelity. Thought-provoking. Offensive. Distinctive. Controversial. A social experiment. These are a few words that come to mind and describe why the book Sugarbabe and author Holly Hill are taking the media and public by storm. …

Using Remnant Ad Space to Promote Your Brand
August 2, 2010 – 10:21 am | 2 Comments
Using Remnant Ad Space to Promote Your Brand

With any book push into the marketplace, making the best use of dollars spent these days can take some extensive collaboration.  It also takes finding out what the left arm is doing, so the right …