Article Archive for August 2010
In follow up to last week’s discussion of digital publishing, many have been comparing Blockbuster to book retailer Barnes and Noble with not being prepared for the digital wave of publishing. Since reading that blog …
According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something …
Brands and books are usually able to capitalize on marker events throughout the year: Christmas, New Year, Valentine’s Day, Mother’s Day, Breast Cancer Awareness Month, and the all important Back-to-School event. Whole Foods used the …
A presale offer is bundling the sale of your book with other items of value to generate advanced sales of your soon-to-be-released product. The bundle package could include downloadable or hard-shipped products, audio coaching session, …
Fresh Impact PR Group assisted the author in the launch of his microsite by providing real-time coaching as it related to the presale offer. As a result of our Amazon Bestseller Strategy, we secured 5 Amazon Bestseller ranks …
As a direct result of our Amazon bestseller campaign, Tracey Armstrong’s book, Followership, had a 1 million percent sales increase in one day placing on 5 Amazon Bestseller lists including #59 on the overall bestseller’s list and …
One day after Steven Slater cursed out passengers over JetBlue’s PA system, grabbed two beers, and left the plane via its inflatable emergency chute, he had over 33,000 fans on Facebook; most of them other …
The topic of much discussion, Barnes and Noble, the nation’s largest book retailer, is up for sale. Possibly good news for independent book stores, the long term opportunity for any bricks-and-mortar store’s survival is internet …
Infidelity. Thought-provoking. Offensive. Distinctive. Controversial. A social experiment. These are a few words that come to mind and describe why the book Sugarbabe and author Holly Hill are taking the media and public by storm. …
With any book push into the marketplace, making the best use of dollars spent these days can take some extensive collaboration. It also takes finding out what the left arm is doing, so the right …
