Seth Godin Vows to Never Publish Traditionally Again
According to our book friends at GalleyCat, Seth Godin doesn’t see fit to use a publishing system from 1907 to sell his books, nudging people to a store they don’t usually visit, to buy something they don’t usually buy; not when he can reach “10 or 50 times as many people electronically”.
On the heels of that, The Wall Street Journal released a video last Friday saying it is the end of bookstores as we know them (by the way, Fresh Impact PR is in the thread). In light of what happened to the record stores only 8 years ago, the WSJ reporter believes that digital ebook readers are going to do to the bookstores what the iPod did to the record industry. It is true that bookstores have reinvented themselves in the past, but in this case, the product is literally going away – to online and digital format.
Are authors morphing with the industry? Seth Godin is. He’ll join the ranks of many authors publishing their own books in digital format as readers download books to their ebook readers. But not all are. I had an author call me a few months ago asking for help; turns out, he didn’t even know if his book was available in ebook form. I hate to say it, but uneducated authors like that will lose sales and market share.
Parting with bookstores though will prove harder. My wife and I have enjoyed many dates and business meetings in a bookstore; R. J. Julia’s in Madison, Connecticut is one of our favorites. How about you? Will you miss browsing the aisles of a store or wanting to read a physical book in your hand…or is this the final tipping point for bookstores nationwide? If more authors move in Godin’s direction, I believe it will only be a matter of time.