Article Archive for September 2010
Considered one of America’s thought-leaders on strategy, client Rich Horwath recently talked with Fox Business.com on the use of real-time software data for helping companies capitalize on information, and the strategic value behind it.
Read the article here:
http://www.foxbusiness.com/markets/2010/09/17/nfl-tackles-real-time-sales-data/
For years, Matt Bell, former NPR radio personality, has taught sound financial principles, helping thousands through economic downturns. Matt was recently featured for a story on eliminating debt on AOL’s Daily Finance portal:
http://www.dailyfinance.com/story/credit/mired-in-debt-heres-how-to-dig-out-safely/19643788/
Some PR blogs I read are worth reposting. This is one of them. It boldly demonstrates the shortcomings of trying to handle all PR issues, crisis, and management in public social media forums like Twitter. …
For years, folks have been able to go to Amazon and preview sample chapters to any book they may wish to purchase, for free, with the current “Search Inside” software. That may be changing. Amazon …
Reporters, more often than not, work off trends, breaking news stories and tight deadlines where turnaround time is quintessential. Reporters love and appreciate when you can offer them insightful, timely feedback and deliver an expert …
Ideal brand positioning is congruence among what people currently believe about a brand (credible), what people will value in a brand (relevant), what the organization is currently saying about the brand (marketing/PR/web 2.0), and where …
I admit it. I’m not an e-reader user. I still read books traditionally; I enjoy reading late at night in bed when the house is quiet with an actual book in my hands. True, many …
A friend of mine is a producer at a major national television network. I wish I could tell you which one, but I promised them anonymity. (Many times corporate policy forbids producers consenting to interviews; …
PR in its purist form is simply sharing your story with audience groups that will connect with your message. Today, we have the immense opportunity to share stories online with analogous audience types. But you …






