Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Article Archive for September 2010

Fox Business.com Talks With Strategic Thinking Guru Rich Horwath
September 30, 2010 – 9:41 am | No Comment
Fox Business.com Talks With Strategic Thinking Guru Rich Horwath

Considered one of America’s thought-leaders on strategy, client Rich Horwath recently talked with Fox Business.com on the use of real-time software data for helping companies capitalize on information, and the strategic value behind it. 
     Read the article here:
http://www.foxbusiness.com/markets/2010/09/17/nfl-tackles-real-time-sales-data/

Financial Expert Matt Bell Offers Advice to AOL Daily Finance Readers
September 30, 2010 – 9:37 am | No Comment
Financial Expert Matt Bell Offers Advice to AOL Daily Finance Readers

For years, Matt Bell, former NPR radio personality, has taught sound financial principles, helping thousands through economic downturns. Matt was recently featured for a story on eliminating debt on AOL’s Daily Finance portal:
http://www.dailyfinance.com/story/credit/mired-in-debt-heres-how-to-dig-out-safely/19643788/

Handling PR Responses in Social Media Forums
September 30, 2010 – 9:30 am | No Comment
Handling PR Responses in Social Media Forums

Some PR blogs I read are worth reposting. This is one of them. It boldly demonstrates the shortcomings of trying to handle all PR issues, crisis, and management in public social media forums like Twitter. …

Amazon: Charging for Content?
September 27, 2010 – 2:05 pm | No Comment
Amazon: Charging for Content?

For years, folks have been able to go to Amazon and preview sample chapters to any book they may wish to purchase, for free, with the current “Search Inside” software. That may be changing. Amazon …

Giving Reporters What They Want and Need to Produce RESULTS:
September 20, 2010 – 3:26 pm | No Comment
Giving Reporters What They Want and Need to Produce RESULTS:

Reporters, more often than not, work off trends, breaking news stories and tight deadlines where turnaround time is quintessential. Reporters love and appreciate when you can offer them insightful, timely feedback and deliver an expert …

Brand Development (And how to get people interested in what you’re saying)
September 16, 2010 – 4:40 pm | 3 Comments
Brand Development (And how to get people interested in what you’re saying)

Ideal brand positioning is congruence among what people currently believe about a brand (credible), what people will value in a brand (relevant), what the organization is currently saying about the brand (marketing/PR/web 2.0), and where …

E-Reader devices versus Trade Books
September 13, 2010 – 1:25 pm | 6 Comments
E-Reader devices versus Trade Books

I admit it. I’m not an e-reader user. I still read books traditionally; I enjoy reading late at night in bed when the house is quiet with an actual book in my hands. True, many …

Traditional media vs. social media: how traditional networks find guests online
September 9, 2010 – 10:18 am | No Comment
Traditional media vs. social media: how traditional networks find guests online

A friend of mine is a producer at a major national television network. I wish I could tell you which one, but I promised them anonymity. (Many times corporate policy forbids producers consenting to interviews; …

Link Building for Search Engine Optimization
September 2, 2010 – 1:15 pm | One Comment
Link Building for Search Engine Optimization

PR in its purist form is simply sharing your story with audience groups that will connect with your message. Today, we have the immense opportunity to share stories online with analogous audience types. But you …