Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for October 2010

Developing Rapport with Reporters for Repeat Interviews:
October 25, 2010 – 6:18 pm | No Comment
Developing Rapport with Reporters for Repeat Interviews:

During a conference call I had today, the word “rapport” was used several times. We all laughed and mentioned the importance of not burning any bridges ever in the media industry, and the business world …

Should You Brand Your Book The Same As Your Business Entity?
October 14, 2010 – 7:36 am | One Comment
Should You Brand Your Book The Same As Your Business Entity?

I recently discussed this question with a client who wanted to launch and brand their business name the same as the title of their new book. We discussed the pros and cons of this. In …

The Importance of Video Messaging Part 2
October 11, 2010 – 7:58 am | No Comment
The Importance of Video Messaging Part 2

Fresh Impact PR Group asked: Is there still a need to be met with brands going local on TV?   
Erik Ticen: Absolutely.  TV is far from being dead.  In fact the latest viewing studies show …

The Importance of Video Messaging – Part 1
October 4, 2010 – 2:11 pm | No Comment
The Importance of Video Messaging – Part 1

With all the discussion currently centered on video and its multifaceted use within the viral space, we thought it would be helpful to our readers to talk with our own expert to read what he …