During a conference call I had today, the word “rapport” was used several times. We all laughed and mentioned the importance of not burning any bridges ever in the media industry, and the business world …

I recently discussed this question with a client who wanted to launch and brand their business name the same as the title of their new book. We discussed the pros and cons of this. In …

Fresh Impact PR Group asked: Is there still a need to be met with brands going local on TV?   
Erik Ticen: Absolutely.  TV is far from being dead.  In fact the latest viewing studies show …

With all the discussion currently centered on video and its multifaceted use within the viral space, we thought it would be helpful to our readers to talk with our own expert to read what he …