If you sell product and haven’t taken advantage of Cyber Monday online, you may have already missed the boat; it’s estimated that 70 million Americans will be shopping online today. We have talked before about …

With B&N announcing they are closing stores with duplicate brick and mortar locations in one market did not come as a shock.   This means a few things; buyers and distributors are likely to start taking …

Media bistro reported today that the New York Times is launching an eBook bestsellers list in early 2011 for fiction and non-fiction eBooks alike. The article states that since there is not currently a centralized …

The holiday push in stores has already started. Out and around town this weekend, the Christmas music was ringing through the speakers in every store our family visited. It feels like it gets earlier and …

Spend time focusing your message and defining your story when preparing for an interview. What is it you really want to say? What is it people care about? What makes your message newsworthy?
I learned a …

I’ve just returned from an invigorating consulting trip in Tulsa to help a client map out some potential brand ideas, mixed with product development.  This is a strong suite for Fresh Impact PR Group; helping …