Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for December 2010

Christmas Needs PR
December 22, 2010 – 9:40 am | One Comment
Christmas Needs PR

Merry Christmas!
Errr…ummm…or should I say “Happy Holiday’s” so I don’t offend anyone.
With the Christmas season upon us, Scott and I have been reflecting on how much the story of Christmas has changed. Christmas has gone from …

End of Days For Bookstores – NPR Books Talks It Out
December 20, 2010 – 8:02 am | No Comment
End of Days For Bookstores – NPR Books Talks It Out

 
Came across an interesting article posted to NPR last week and thought it was good enough to pass along.  Every now and again an article grabs me that best describes the industry we serve and …

Mark Zuckerberg Person of the Year
December 16, 2010 – 4:41 pm | No Comment
Mark Zuckerberg Person of the Year

Mark Zuckerberg is Time Magazine’s Person of the Year. Is he worthy of the title?
Regardless of the newly designed Facebook and whether you “like” it or not (being a Facebook user myself I see posts …

E-readers Help Fuel Enthusiasm For eBook Ads:
December 13, 2010 – 4:09 pm | No Comment
E-readers Help Fuel Enthusiasm For eBook Ads:

This will come as no surprise, consumers have selective consumption; people selectively screen out a brand unless that brand makes itself known and gives them reason to engage. Consumers are already screening out most marketing …

The Future of eBooks
December 9, 2010 – 4:26 pm | No Comment
The Future of eBooks

It’s clear that digital publishing is the wave of the future. EBook sales increased 112% in October. The eBook sellers market is also increasing; growing more crowded with additional player Google eBooks joining the ranks. …

Google eBookstore Live
December 6, 2010 – 2:40 pm | No Comment
Google eBookstore Live

News today was widespread on the shift Google made from formerly being called Google Editions to Google eBooks.  This will be a definite shot in the arm for the publishing industry as a whole.  It …