Mark Zuckerberg Person of the Year
Mark Zuckerberg is Time Magazine’s Person of the Year. Is he worthy of the title?
Regardless of the newly designed Facebook and whether you “like” it or not (being a Facebook user myself I see posts daily for people who hate the redesign!), there are things Zuckerberg’s doing right that any brand could learn from: participating in Philanthropic Efforts and being Visible.
1.) Philanthropic Efforts: Consumers want brands to be fully invested in social responsibility and to integrate these values into their day-to-day operations exercising more transparency than ever before; they are more likely to build an affinity and purchase a product from brands that are doing so. (Yes, people build affinity to a specific author or book but they will also build affinity to a BRAND for things like good customer service, ease of purchase, positive experience, and a cause; people are more likely to purchase/support products doing good.) Zuckerberg did well when he gave $100 million to Newark schools through Bill Gates’ Giving Pledge.
2.) Visibility: Zuckerberg is garnering media attention. Forbes.com called his appearance on 60 minutes last week the best piece of Facebook PR yet; he was charismatic, open, and engaged. A vast improvement from previous interviews. The point: just as you would never run one ad or accommodate one interview and hope that it sustains your brand, it’s important to continue to give consumers opportunities to talk about your brand – even if you’re the CEO of a large corporation like Facebook that’s in the news daily. By continually being out there and accessible, Zuckerberg is improving his image in the process.
Is your brand fully invested in social responsibility? Are you visible, accessible and giving people opportunities to talk about you – positively?