Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for January 2011

Author Development – Which Comes First: The Brand or the Book?
January 31, 2011 – 4:29 pm | No Comment
Author Development – Which Comes First: The Brand or the Book?

If you’re a first time author, most likely you’re faced with the opportunity of developing your brand (i.e. what you want to be known for, your pen name, positioning yourself as an expert in a …

#6 Bestseller on Amazon beating Stieg Larsson
January 25, 2011 – 3:17 pm | No Comment
#6 Bestseller on Amazon beating Stieg Larsson

Our most recent Amazon bestseller campaign for author Brig Hart – Why Not You, Why Not Now resulted in three placements on Amazon’s bestsellers list in one week including #1 Movers & Shakers, #3 Hot …

Advice to be a Successful Author
January 24, 2011 – 4:27 pm | No Comment
Advice to be a Successful Author

We’re always looking for ways to help authors become successful so ultimately they sell more books and reach more audiences with their message. Below is some success strategies based on what we know to be …

How To Be A Guest on Piers Morgan New CNN Show:
January 17, 2011 – 4:55 am | One Comment
How To Be A Guest on Piers Morgan New CNN Show:

Piers Morgan’s new show on CNN debuts tonight and top name celebrities like Oprah and George Clooney will be joining him to try to help him beat Fox News in the ratings. How would you …

Matt Bell talks Saving Money with Woman’s Day
January 11, 2011 – 9:51 pm | No Comment
Matt Bell talks Saving Money with Woman’s Day

 
Former radio journalist for NPR, financial expert Matt Bell has been having solid success for years offering savvy insider money tips with simple, practical advice. 
Recently Matt talked with Woman’s Day – read the article here:
http://www.womansday.com/Articles/Money/Saving-Money/10-Surprising-Money-Leaks.html

Building Word of Mouth PR
January 10, 2011 – 5:09 pm | No Comment
Building Word of Mouth PR

There isn’t one author who doesn’t love greeting readers and signing copies of their new book.  After all, meeting readers face-to-face is the best way to build a brand and get folks to hear your …

Boost Your Search Engine Optimization and Double Your Response Rate
January 7, 2011 – 1:07 am | No Comment
Boost Your Search Engine Optimization and Double Your Response Rate

Does your company have a business strategy for 2011? Does it involve PR and getting more customers, sales, and visitors to your site? Maybe you’ve heard about the business strategy of Search Engine Optimization (SEO) …