If you have a story you want to tell, you want press. Top rated press. At the end of the day, interviews will help you exponentially reach more people with your message.
There are many approaches …

Dani Johnson is appearing on the Oprah Winfrey Show today to discuss her adventure on ABC’s new reality show, Secret Millionaire premiering March 6.
Fresh Impact PR Group had the privilege of working with Dani Johnson …

It was announced today that Borders is officially filing for bankruptcy. The Christian Science Monitor spoke with Fresh Impact CEO Scott Spiewak to discuss what this means for the book industry. Read the story:
http://www.csmonitor.com/USA/2011/0216/Borders-bankruptcy-200-store-closings-point-to-the-rise-of-e-books

Taking a shotgun approach to selling your book simply doesn’t work.  The marketplace is overcrowded with authors self-publishing, while high-profile New York Publishers continue to woo celebrities with massive followings. 
Over the last several years, the …

Privileged to have guest blogger today Mike Loomis on board. Mike has years of experience coaching clients and comes highly recommended by many in his respected field
Be sure you’ve retained the rights to the many spin-off …

Musician, party promoter, and bar manager Lüc Carl has inked a book deal with St. Martin’s Press for a book about how he lost weight while drinking heavily, according to Galley Cat. Really? It’s interesting …

Properly Marketing and Promoting a Book via a Website
At Fresh Impact PR Group, we take a “whole” approach to Public Relations; not relying on only one PR service, i.e. booking interviews, but coordinating multiple PR …