Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for February 2011

Landing a Top Rated Interview
February 28, 2011 – 6:26 pm | No Comment
Landing a Top Rated Interview

If you have a story you want to tell, you want press. Top rated press. At the end of the day, interviews will help you exponentially reach more people with your message.
There are many approaches …

Dani Johnson on Oprah
February 17, 2011 – 9:22 am | No Comment
Dani Johnson on Oprah

Dani Johnson is appearing on the Oprah Winfrey Show today to discuss her adventure on ABC’s new reality show, Secret Millionaire premiering March 6.
Fresh Impact PR Group had the privilege of working with Dani Johnson …

Christian Science Monitor Seeks Expert Advice from Scott Spiewak on Borders Bankruptcy
February 16, 2011 – 5:15 pm | No Comment
Christian Science Monitor Seeks Expert Advice from Scott Spiewak on Borders Bankruptcy

It was announced today that Borders is officially filing for bankruptcy. The Christian Science Monitor spoke with Fresh Impact CEO Scott Spiewak to discuss what this means for the book industry. Read the story:
http://www.csmonitor.com/USA/2011/0216/Borders-bankruptcy-200-store-closings-point-to-the-rise-of-e-books

Common Mistakes Authors Make
February 14, 2011 – 5:00 pm | No Comment
Common Mistakes Authors Make

Taking a shotgun approach to selling your book simply doesn’t work.  The marketplace is overcrowded with authors self-publishing, while high-profile New York Publishers continue to woo celebrities with massive followings. 
Over the last several years, the …

Before you Sign the Book Contract…
February 10, 2011 – 3:01 pm | No Comment
Before you Sign the Book Contract…

Privileged to have guest blogger today Mike Loomis on board. Mike has years of experience coaching clients and comes highly recommended by many in his respected field
Be sure you’ve retained the rights to the many spin-off …

Luc Carl and ‘The Drunk Diet’ Book Deal: Indicative of Future Traditional Book Deals?
February 7, 2011 – 4:53 pm | No Comment
Luc Carl and ‘The Drunk Diet’ Book Deal: Indicative of Future Traditional Book Deals?

Musician, party promoter, and bar manager Lüc Carl has inked a book deal with St. Martin’s Press for a book about how he lost weight while drinking heavily, according to Galley Cat. Really? It’s interesting …

Surprised by Love
February 3, 2011 – 4:32 pm | No Comment
Surprised by Love

Properly Marketing and Promoting a Book via a Website
At Fresh Impact PR Group, we take a “whole” approach to Public Relations; not relying on only one PR service, i.e. booking interviews, but coordinating multiple PR …