Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Month

Article Archive for April 2011

Monitoring Your Name
April 28, 2011 – 7:29 am | No Comment
Monitoring Your Name

When someone searches your name to find out more about you, what are they finding? Have you done a recent Google search on your name to see?
Google profile allows you to choose what someone sees …

Nook Friends
April 25, 2011 – 2:28 pm | 2 Comments
Nook Friends

The big news today was the update available to Nook users with the color device, this includes email and  web browsing.  Apparently, BN is getting creatively smart by allowing folks to share eBooks, create viral …

Enhanced eBooks are Gaining Momentum
April 18, 2011 – 12:59 pm | 2 Comments
Enhanced eBooks are Gaining Momentum

With the launch of the iPad 2 and several other tablets sales of those technologies will continue to build publishing in many different circles and so will the medium to reach users.  Last week’s news …

National Fox Business loved our client
April 14, 2011 – 2:46 pm | No Comment
National Fox Business loved our client

The business writer for the Fox Small Business portal chatted with Matt Bell in relations to money and spring weddings.  2 million potential ‘eye-balls’ on this article which any client would be pleased with.
http://www.foxbusiness.com/personal-finance/2011/03/24/saying-bargain-costco-does-wedding-dresses/

Landed Matt Bell with top online placement
April 14, 2011 – 2:35 pm | No Comment
Landed Matt Bell with top online placement

We used the current trend of spring weddings to land client/author Matt Bell in the Pittsburgh Post Gazette.  Several solid quotes with a book mention, every author’s way of reaching new readers:
http://www.post-gazette.com/pg/11104/1139218-28.stm

Want More Press Coverage? Here’s How…
April 14, 2011 – 1:15 pm | No Comment
Want More Press Coverage? Here’s How…

Do you want to become an expert resource that frequently gets included in reporter’s articles? Use sound bites or quotes that reporters love and you’ll be certain to make the print cut.
Client Matt Bell was …

The Digital Future is Now
April 11, 2011 – 1:40 pm | No Comment
The Digital Future is Now

The London Book Fair is going on this week and all the chatter is about digital books. More than ever publishers are changing their tactics; dialoguing what works and what doesn’t from app development to …

The New York Times Paywall:
April 4, 2011 – 3:43 pm | No Comment
The New York Times Paywall:

Last week the New York Times went behind the paywall, this also means the death of the NY Times Book Review section.  This poses many a question, not only to the literary world, but also …