Amazon as Publisher, Publishers as booksellers
We follow the book blogger at the L.A Times, Carolyn Kellogg. She does a heck of a job keeping tabs on the ever-changing publishing industry and her blog is more than worth following. Thought her piece today was worth sharing to let everyone know that the shift in the way books are being marketed (and sold) is again being tested.
Carolyn had this great read article we have posted…Amazon, the online retailer, has been making moves toward becoming a publisher. Maybe that’s not quite right: it has become a publisher. In 2009, it launched the imprint Amazon Encore, which pulls well-received self-published books from its site and releases them through its wider platform. Amazon Crossing, a translation imprint, and the more traditionally structured imprint Montlake Romance followed in 2010.
As Amazon the bookseller becomes Amazon the publisher, some publishers are starting to see their mandate expand into the role of booksellers. Last week, Simon & Schuster, Penguin and Hachette Book Group — along with AOL/Huffington Post — announced a joint online project, Bookish, which will sell print books and ebooks directly to consumers. You can read the article in it’s entirety here: Jacket Copy
Let us know what you think of all this. I would say this is spot on!