Free PR for Your Business
Need some PR for your business but don’t have the money or means to hire a professional PR rep or agency? With a little creativity, you can make some PR strides that will have local impact, get new customers familiar with your services, and even increase your bottom line.
Case in point, my 10-year-old daughter has been growing out her hair for over a year to donate it to cancer patients. She needed it to be about 10” in length to meet the donation requirements so it took her some time to grow. When she finally decided she was ready, we called around to some different salons to see if they’d be able to help us. Many salons wanted to charge us for the cut but one was willing to do it for free. I’m sure you can guess which salon we opted for! The owner of the salon was so fantastic, I wanted to return the favor; I took photos of the ‘before’ and ‘after’ haircut and wrote a paragraph up on her and the new salon and submitted it to three local papers. Newspapers are willing to cover a story when it’s 1.) local news 2.) for a good cause 3.) photos or video are included and 4.) the work is done for them.
So I ask you, what are you doing locally in your town that could interest the attention of a local reporter or newscaster? Have you offered your services pro-bono for the benefit of the community? Are you connected to a local charity, cause or philanthropic effort (a.k.a. cause marketing)? Has anything new in your company developed recently? In the case of the salon, the owner services clients in New York City but recently opened an office in Connecticut. In addition to the free haircut she was offering for charity, we were also able to announce a ‘Grand Opening’ with temporary discounted rates.
Once you have your news angle, photo or video, and story written, if you don’t have a fancy media database you can easily go online and Google the local newspaper or broadcast station in your area and call them for the right contact person to submit the article. It will be worth your time. And in case you don’t think you have the time, it took me all of 10 minutes to write the paragraph, get my photo and email the correct people. Trust me, it’s worth it!
If you have a free PR success story, share it with us.