The Importance of a Book Website for an Author
Fresh Impact PR Group has been doing book websites for the last 5 years on a regular basis. Our team has used them in various ways depending on the needs of the book marketing campaign and the desires of the authors. Typically we like to collaborate with the author to drill down on what their primary goal of their platform is coupled with best practices for selling to their audience. Our goal as a team is always to reach the maximum amount of readers for the author and help their core message go beyond the book.
There is some debate on various uses of a press release but every single producer I talk with always says please don’t send me a release. I am more apt to send them a small pitch embedding either video or website links we create with specific content as a hook. This has worked in many cases to snowball interviews and really help gain momentum.
Remember it is not just having a site that matters but how you use it and what the purpose is of the site. The more content you can keep updated on the website the better. Here is one of the latest sites we launched last week which has already landed five television interviews.