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Book Marketing Basics with Best Uses for a High Profile Interview

Submitted by on March 8, 2013 – 1:08 pmNo Comment

Screen-Shot-2012-11-14-at-11.21.14-AMWe typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we can coach the author on all the moving parts involved with helping push or pull a book through retail space.

Most recently we have helped Jeremy Kingsley on his new book Inspired People Produce Results.  We actually started working with Jeremy before the recommended timeline for various reasons.  As of late, Jeremy has had tremendous results with the book marketing tactics we have used.

I wanted to offer some insights on what to do when you do land a high profile interview like Forbes Magazine.  Jeremy was profiled in the online version by Jenna Goudreau this week.  Here are some quick tips on how best to use that interview:

  1. Take the interview and post it to all social media feeds.  Make sure to post it directly from the Forbes article as well as with a link shortener using different catchy titles as well.  Both work and should be done both the day the article runs and the day after.
  2. Take a screen grab of the article and use it in your own email marketing campaign to allow existing followers to see what happened.
  3. Use that same screen grab to issue in an email push out to other reporters or producers who may have not responded as of yet to your campaign.  Leading with a direct link to the article that is topical to a headline from that day is advised.  Keep the email to under 5 sentences, no more.  Reporters remember get upwards of 1200 emails a day. 
  4. Make sure your email headers has a strong, catchy title!
  5. Post the logo of the news outlet to your own website either under your media tab or even better on the homepage as it helps establish credibility for future books.