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The Power of Getting a Launch Team Around your #Brand or #Book

Submitted by on August 28, 2014 – 11:18 am3 Comments

LaunchTeamWith any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around National Adoption Month.  Be advised, the leg work can be grueling and laborious.  But once the hard work is done the fun can begin.  We spent countless hours doing research.  Digging for influencers in this niche and laid out an entire plan of who does what, when and how.  I personal made over 200 phone calls reminding me of days of old when I first started.

In conjunction with our launch we developed an entire website page doing all the work for any influencers.  Long story short, we had blog’s ready to go, newsletter copy done, share squares created, banner ads and pushed the entire campaign forward while pitching media at the same time.  On top of all this we put together a special promotion of a product as well to offer to anyone who made a purchase.  All and all it is working.   The result is we have 10 other organizations who have agreed to partner with us in spreading a message which matters.

This trend has been happening for a few years and does work.  We would love to help answer any questions you have about crowd marketing.  Have you tried crowd marketing?  Have you pitched influencers only to be shot down?

 

  • That’s what I’m talkin’ about.

  • Thanks Derek. Glad you like that. Hard work but totally worth the effort

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