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Best Practices for Launching a New Brand

Submitted by on October 23, 2014 – 12:22 pmNo Comment


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We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their existing blog meant they could focus on building their dream.  We helped them to do this by identifying their brand.  Distinguishing some brand attributes and agreeing to what makes them special.

We did this through hard work and long discovery process that we have developed.  Knowing what questions to ask to yield the right answers. In the end we landed on a tagline, new logo and consulted with our web team in helping them go LIVE.  Their success has already surpassed our expectations getting voted #1 podcast this week on iTunes.  This is the beginning of our work together but having taken to the time to lay the ground work now we can continue building.  During launch week Lauren and Mark (on their own) did a Twitter Party and trended right below NBC’s The Voice in reaching 10 million that night!  Flat out amazing.

Do you know your brand? Do you know what distinguishes you from the market? What about your competitive advantage?  Would love to chat with you about it and offer some insights.