What is a Brand? Why authors would sell more books by using a Brand
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each. We love working on teams and utlizing the stregnth of a team to launch companies to the next level by reaching new height’s of engagement and followers.
Here are a few things to look for when working with us on a brand strategy:
- A brand is a name, with all the accompanying values, promises, and emotions, that impresses itself onto a person’s mind. Brands can be organizations, products, sym- bols and personalities.
- A brand lives only in the mind of the consumer. Therefore a successful brand isn’t what you know it to be, but what others perceive it to be. Who you are is important to you and to God. But how you’re perceived is critical to the success of your mes- sage. As Seth Godin says, “If you’ve never heard of it, if you wouldn’t choose it, if you don’t recommend it, then there is no brand, at least not for you.”
- The act of branding not only shapes the audience perceptions of you, it also equips them with the language to articulate your story (the promise) to them- selves and to others (to create a preference).
- A good brand, with a well crafted ‘brand position’, will bring focus to your actions and your organization and will naturally affect your organization’s internal culture positively. But it should not direct your purpose or organizational structure (like your mission statement would), nor should a brand’s values be inauthentic to your internal values. In other words, you control your brand – it should not control you.
We would love to help your team or if you are an author wanting to sell more books let us walk you through the process.
Do you have a brand? Let us know what your’s is and we diagnose some blind spots!