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Lior Arussy of Strativity Group launches Exceptionalize It! with momentum

Submitted by on April 21, 2015 – 7:13 amNo Comment

Exceptionalize_It!_2015_book2Lior Arussy author of Exceptionalize It! debuted on the week of his release with capturing 7 bestseller categories on Amazon.  #1 Mover’s & Shakers, #1 Business Marketing, #1 Customer Relations, #1 Hot New Releases and several others including landing inside the Top 100.  The purpose of an Amazon Bestseller campaign is solely to help capture market share and space for a book.  We use it as a book marketing tool.  Knowing the rise and fall of the algorythm of Amazon we stratgetically use that same week to capitalize on media interview’s at the same time.

At the end of our week long visibility on Amazon, Lior Arussy did 3 segements on MSNBC as their “business expert”.  As a resulf of all of this using the screen grabs from Amazon we went back out to all media which has garnered additional media interviews.

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To date the author has done 4 interview segments with MSNBC’s Your Business, landed a contributing article in Entrepreneur, a contributing article in Inc. com, Success Magazine ran an adapted excerpt, Small Business Radio Advocate as well as a webinar with Executive Book Summary.