Lior Arussy adapts article for Inc.com on Success Trap
The new mantra in PR now is adapted articles. With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches. Such is the case with our client Lior Arussy of Exceptionalize It! and Inc.com
Fresh Impact PR submitted some article concepts to their team and after months of back and forth – alas – the article ran.