Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles by Scott Spiewak

CEO of Fresh Impact PR Group Scott Spiewak is a leader in the public relations industry and has been interviewed in many publications for Fresh Impact’s use of micro sites including Book Business, the leading resource for book publishing professionals, and Black Enterprise. He is routinely sought after by clients to come and consult their employees on strategic internal and external communication policies.

Common Mistakes Authors Make
February 14, 2011 – 5:00 pm | No Comment
Common Mistakes Authors Make

Taking a shotgun approach to selling your book simply doesn’t work.  The marketplace is overcrowded with authors self-publishing, while high-profile New York Publishers continue to woo celebrities with massive followings. 
Over the last several years, the …

Author Larry Kreider Hit’s Top 100 Leadership Bestseller
March 18, 2010 – 12:35 pm | No Comment
Author Larry Kreider Hit’s Top 100 Leadership Bestseller

Fresh Impact PR Group’s author Larry Kreider over the last several weeks landed on several top national shows. As a ‘result’ of our collaborative work his book ‘21 Test’s of Effective Leadership’ placed on Amazon’s …

Book Business Magazine talks with CEO Scott Spiewak
February 24, 2010 – 10:26 am | No Comment
Book Business Magazine talks with CEO Scott Spiewak

Fresh Impact PR Group CEO Scott Spiewak interviewed with other book experts on the value and impact of social networking on book sales in Book Business Magazine, the leading resource for Book Publishing Professionals. Read …

‘Hope for the Heroes’ lands on CNN Radio Network
February 22, 2010 – 1:12 am | No Comment
‘Hope for the Heroes’ lands on CNN Radio Network

Featured 411God Hope for the Heroes nationally to 2,000 affiliate stations on its’ high-touch, high-tech suicide prevention tool to reach at-risk service men and women with daily 60-second inspirational mobile phone messages. To find out …

21 Tests of Effective Leadership
February 17, 2010 – 2:29 pm | No Comment
21 Tests of Effective Leadership

21 Tests of Effective Leadership – New micro site launched in January, 2010. Since the launch, we have secured 3 national Christian TV interviews, one magazine cover story, and a book review. The interviews will be …

Reinhard Bonnke – 364,000% Sales Increase
February 17, 2010 – 1:12 pm | No Comment
Reinhard Bonnke – 364,000% Sales Increase

Reinhard Bonnke’s book had significant movement after our PR push. The book moved from 302,000 to #83 on Amazon’s bestsellers list – a 364,000% sales increase!

The 700 Club gets personal with legendary Evangelist Reinhard Bonnke
February 9, 2010 – 2:22 am | No Comment
The 700 Club gets personal with legendary Evangelist Reinhard Bonnke

Master speaker & evangelist, leading over 52 million documented decisions for Christ in this decade alone, Reinhard Bonnke talks with Pat Robertson about his remarkable life and ministry on the 700 Club: kable life & …

Grooming the Next Generation for Success
January 13, 2010 – 12:02 pm | One Comment
Grooming the Next Generation for Success

Grooming the Next Generation for Success – Fresh Impact PR Group provided the content to this micro site and launched it in August of ’09 with our Amazon Bestseller Strategy. With this campaign, we secured:

Over …

Dani Johnson Lands #1 on Amazon’s “Bestsellers in Success”
January 6, 2010 – 11:30 am | No Comment
Dani Johnson Lands #1 on Amazon’s “Bestsellers in Success”

Dani Johnson landed #1 on Amazon’s bestsellers list in Success as a result of our bestseller strategy.