Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles by Julie Spiewak

Early Days of PR with Dick Clark
April 19, 2012 – 9:09 am | One Comment
Early Days of PR with Dick Clark

I was all of 22 years old in this photo, living and working as a publicist in NYC, when I had the great honor of working on a project with Dick Clark: P.K. McCary’s Black …

Discipline Your Message and Talking Points
July 29, 2011 – 1:27 pm | No Comment
Discipline Your Message and Talking Points

I was watching a high-profile national television show recently when the host gave the guest he was interviewing complete control of the interview – a.k.a. a rare break; the reporter asked the guest to tell …

Free PR for Your Business
June 30, 2011 – 6:31 am | No Comment
Free PR for Your Business

Need some PR for your business but don’t have the money or means to hire a professional PR rep or agency? With a little creativity, you can make some PR strides that will have local …

How Is Arnold Handling His PR Crisis?
May 19, 2011 – 7:19 am | No Comment
How Is Arnold Handling His PR Crisis?

News of Arnold Schwarzenegger’s love child broke two days ago. Similar to Tiger Woods scandal, it’s become a PR viral frenzy with 5,220 online stories written about it to date.
Not condoning his behavior, I give …

Monitoring Your Name
April 28, 2011 – 7:29 am | No Comment
Monitoring Your Name

When someone searches your name to find out more about you, what are they finding? Have you done a recent Google search on your name to see?
Google profile allows you to choose what someone sees …

Want More Press Coverage? Here’s How…
April 14, 2011 – 1:15 pm | No Comment
Want More Press Coverage? Here’s How…

Do you want to become an expert resource that frequently gets included in reporter’s articles? Use sound bites or quotes that reporters love and you’ll be certain to make the print cut.
Client Matt Bell was …

Free PR
March 24, 2011 – 5:04 pm | No Comment
Free PR

Who’s not interested in free PR, especially in today’s economy?
I’m always on the look-out for a great bargain. Author and finance expert Matt Bell is too. More recently, he’s interested in helping newly engaged and …

Rob Bell’s Love Wins – but Do His Interviews Win?
March 17, 2011 – 10:45 am | No Comment
Rob Bell’s Love Wins – but Do His Interviews Win?

Real Time Media Coaching
By now I’m sure you’ve read the controversies surrounding Bell’s new book. I’m not here to debate the theological stance he’s taking like so many other bloggers; I’ll leave that to the …

NPR’s Bad Press Coverage
March 10, 2011 – 7:39 pm | No Comment
NPR’s Bad Press Coverage

NPR (National Public Radio) is making headlines and gaining press coverage most companies only dream of – plethora of blogs, special reports, and news breaking videos; on-going reports by all the major networks and cable …

Dani Johnson on Oprah
February 17, 2011 – 9:22 am | No Comment
Dani Johnson on Oprah

Dani Johnson is appearing on the Oprah Winfrey Show today to discuss her adventure on ABC’s new reality show, Secret Millionaire premiering March 6.
Fresh Impact PR Group had the privilege of working with Dani Johnson …