Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Author

Articles by Scott Spiewak

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

Carol McLeod author of No More Ordinary on ABC 7
April 10, 2014 – 7:19 am | No Comment
Carol McLeod author of No More Ordinary on ABC 7

Local ABC affiliate in Buffalo, NY had our client Carol McLeod on ‘AM Buffalo’ to talk about her new book No More Ordinary.  This was a direct result of our Amazon Bestseller Strategy.
You can watch …

Executive Book Summary does Webinar with Morag Barrett
April 9, 2014 – 10:35 am | No Comment
Executive Book Summary does Webinar with Morag Barrett

Soundview Executive Book Summary has been around of decades.  They have a valued reputation on doing webinars into the business market for companies and their managers.  At any given time, authors can speak to several …

33 Voices interviews Morag Barret on Cultivate – The Power of Winning Relationships
April 9, 2014 – 10:26 am | No Comment
33 Voices interviews Morag Barret on Cultivate – The Power of Winning Relationships

33 Voices does one of the best jobs on any business blog we have seen.  The quality of their work, their layout and design in our minds puts them a cut above the rest.
They recently …

Why Tapping into Freelancer’s Works – hitting with TheStreet.com
April 9, 2014 – 10:22 am | No Comment
Why Tapping into Freelancer’s Works – hitting with TheStreet.com

We connected our client with a freelancer for this website.  The writer has now used our client Morag Barret on several occasions.  She is even now going to our client directly when needing quotes for …

Citi Group launches Women’s Blog using our client Morag Barrett
April 9, 2014 – 10:17 am | No Comment
Citi Group launches Women’s Blog using our client Morag Barrett

Morag Barrett author of Cultivate – The Power of Winning Relationships was used in a new blog launched by Citi Group.  With Citi Group having millions of customers this was an influential blog to place …

Morag Barrett author of Cultivate – The Power of Winning Relationships on Jim Blansingame
April 9, 2014 – 10:11 am | No Comment
Morag Barrett author of Cultivate – The Power of Winning Relationships on Jim Blansingame

Morag did a fantastic interview with Jim Blasingame on the Small Business Advocate.  After the interview the book made a significant jump on Amazon trending into a bestseller category.
Have a listen to the interview …