Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Author

Articles by Scott Spiewak

Faith, Family and Finances Grabs 8 Bestseller Placements!
March 21, 2012 – 8:57 am | No Comment
Faith, Family and Finances Grabs 8 Bestseller Placements!

Faith, Family and Finances, the book penned by Henry Fernandez had a landmark day during our most recent bestseller campaign.  The book trended in the Top 100 for three straight days landing these placements: …

Henry Fernandez Website
March 20, 2012 – 2:40 pm | No Comment
Henry Fernandez Website

We designed the layout on the Faith, Family and Finances website to serve multiple purposes: give a product a web presence, utilize what we had from our client to capitalize on sales as well as …

Religion News blogger interviews Eugene Peterson
March 20, 2012 – 1:23 pm | No Comment
Religion News blogger interviews Eugene Peterson

Veteran religion blogger and long time contact Jana Reiss recently had the rare opportunity to chat with Eugene Peterson.  Our client, Nav Press received an outbound like to their site as well as a full …

Eugene Peterson talks about “The Message”
March 20, 2012 – 1:13 pm | No Comment
Eugene Peterson talks about “The Message”

Eugene Peterson recently had the opportunity to chat with veteran religion blogger from the Religion News Service, Jana Reiss candidly about his writings which are highly regarding by many.
Eugene Peterson rarely does interviews. I have …

Insider Tips to Getting Publicity on a National TV Show
March 15, 2012 – 7:29 am | No Comment
Insider Tips to Getting Publicity on a National TV Show

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

Publishing into a Trend – #Linsanity
February 21, 2012 – 1:28 pm | No Comment
Publishing into a Trend – #Linsanity

More and more I believe that publishing into a trend will in and of itself become a trend.  Publishers who are smart will watch hyper trending stories already being smothered by media as well as …

Vice President of Production Movie Sparkle with Whitney Houston
February 15, 2012 – 11:41 am | No Comment
Vice President of Production Movie Sparkle with Whitney Houston

Delivers message at The Hour of Power seen here. This sermon was seen on TBN as well as re-aired on Lifetime Television.  Our client, Devon Franklin, has helped produce blockbuster movies like ‘The Pursuit of …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

Enhanced eBooks will take over publishing
January 20, 2012 – 11:00 am | No Comment
Enhanced eBooks will take over publishing

A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump.  …