Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Author

Articles by Scott Spiewak

Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience
March 17, 2015 – 1:59 pm | No Comment
Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience

 
The #CustomerExperience expert @LiorStrativity and insights on #business and #leadership for all C-Suite peeps pic.twitter.com/g05gKo0Bew
— Scott Spiewak (@freshimpactpr) March 17, 2015

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg
March 2, 2015 – 10:02 am | No Comment
Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg

Our client, Lior Arussy, author of Exceptionalize It!, recently appeared on MSNBC’s Your Business with host JJ Ramberg.
You can watch the interview with Lior Arussy right here.

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

Strativity CEO Lior Arussy mentioned in US News & World Report
December 19, 2014 – 1:38 pm | No Comment
Strativity CEO Lior Arussy mentioned in US News & World Report

Lior Arussy is client of our’s who specializes in the customer service business.  His company, Strativity was voted one of Inc. 5000 Fastest Growing Private Companies.  Lior gave some excellent anitdotes and stories meeting the …

Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor
December 11, 2014 – 10:10 am | No Comment
Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor

Leslie Hskin’s talked with our contact Gloria Goodale about Police Body Camera’s last week with the #EricGarner story broke out about #icantbreathe.
Leslie is a New York Times Bestselling Author and Founder of Life Stations Centers …

Fallout from the #EricGarner Chokehold Case Grips the Nation
December 5, 2014 – 10:38 am | No Comment
Fallout from the #EricGarner Chokehold Case Grips the Nation

Leslie Haskin’s is a known National face to the media being a former WTC survivor with quite a story.  Her book’s have landed her on the New York Times Bestseller List’s and many interviews.   Long …

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment
5 Things you need to Produce a Bestselling Book in todays market

Books still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …