Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Author

Articles by Scott Spiewak

Finding God in Silicon Valley author Skip Vaccarello talks to Fox News’ Lauren Green
July 22, 2015 – 9:37 am | No Comment
Finding God in Silicon Valley author Skip Vaccarello talks to Fox News’ Lauren Green

Our author, Skip Vaccarello of Finding God in Silicon Valley talked via Skype with Fox New’s Lauren Green.  Lauren cover’s trending religion stories she believes warrant coverage.  Skip talked about his new book as well …

Lior Arussy adapts article for Inc.com on Success Trap
June 1, 2015 – 11:07 am | No Comment
Lior Arussy adapts article for Inc.com on Success Trap

The new mantra in PR now is adapted articles.  With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches.  Such is the case with …

Lior Arussy of Strativity Group launches Exceptionalize It! with momentum
April 21, 2015 – 7:13 am | No Comment
Lior Arussy of Strativity Group launches Exceptionalize It! with momentum

Lior Arussy author of Exceptionalize It! debuted on the week of his release with capturing 7 bestseller categories on Amazon.  #1 Mover’s & Shakers, #1 Business Marketing, #1 Customer Relations, #1 Hot New Releases and …

Lior Arussy of Strativity Group lands excerpt on 800CEOREAD ‘in the Books’
April 14, 2015 – 11:35 am | No Comment
Lior Arussy of Strativity Group lands excerpt on 800CEOREAD ‘in the Books’

 
 
The team at 800CEOREAD are just flat out wonderful to work with. Most recently they ran an excerpt for our client Lior Arussy of Strativity Group with his book Exceptionalize It! They always pay personal attention …

Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience
March 17, 2015 – 1:59 pm | No Comment
Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience

 
The #CustomerExperience expert @LiorStrativity and insights on #business and #leadership for all C-Suite peeps pic.twitter.com/g05gKo0Bew
— Scott Spiewak (@freshimpactpr) March 17, 2015

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg
March 2, 2015 – 10:02 am | No Comment
Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg

Our client, Lior Arussy, author of Exceptionalize It!, recently appeared on MSNBC’s Your Business with host JJ Ramberg.
You can watch the interview with Lior Arussy right here.

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

Strativity CEO Lior Arussy mentioned in US News & World Report
December 19, 2014 – 1:38 pm | No Comment
Strativity CEO Lior Arussy mentioned in US News & World Report

Lior Arussy is client of our’s who specializes in the customer service business.  His company, Strativity was voted one of Inc. 5000 Fastest Growing Private Companies.  Lior gave some excellent anitdotes and stories meeting the …

Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor
December 11, 2014 – 10:10 am | No Comment
Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor

Leslie Hskin’s talked with our contact Gloria Goodale about Police Body Camera’s last week with the #EricGarner story broke out about #icantbreathe.
Leslie is a New York Times Bestselling Author and Founder of Life Stations Centers …