Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles in Client News and Updates

AmyK Hutchen’s contributes to Entrepreneur.com
October 30, 2015 – 9:12 am | No Comment
AmyK Hutchen’s contributes to Entrepreneur.com

 
AmyK Hutchen’s the author of The Secrets Leaders Keep was asked to contribute on a monthly basis after our connecting her to another editor at this outlet.  We were thrilled to see the first article …

Dr. Mark Sherwood landes contributor deal with First for Women
September 17, 2015 – 10:42 am | No Comment
Dr. Mark Sherwood landes contributor deal with First for Women

Working with clients our goal is always to work hard enough to move their brands forward and help them reach new levels of influence in what they say and do.  Whether it be a local business …

Finding God in Silicon Valley author Skip Vaccarello talks to Fox News’ Lauren Green
July 22, 2015 – 9:37 am | No Comment
Finding God in Silicon Valley author Skip Vaccarello talks to Fox News’ Lauren Green

Our author, Skip Vaccarello of Finding God in Silicon Valley talked via Skype with Fox New’s Lauren Green.  Lauren cover’s trending religion stories she believes warrant coverage.  Skip talked about his new book as well …

Lior Arussy adapts article for Inc.com on Success Trap
June 1, 2015 – 11:07 am | No Comment
Lior Arussy adapts article for Inc.com on Success Trap

The new mantra in PR now is adapted articles.  With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches.  Such is the case with …

Lior Arussy of Strativity Group lands excerpt on 800CEOREAD ‘in the Books’
April 14, 2015 – 11:35 am | No Comment
Lior Arussy of Strativity Group lands excerpt on 800CEOREAD ‘in the Books’

 
 
The team at 800CEOREAD are just flat out wonderful to work with. Most recently they ran an excerpt for our client Lior Arussy of Strativity Group with his book Exceptionalize It! They always pay personal attention …

Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience
March 17, 2015 – 1:59 pm | No Comment
Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience

 
The #CustomerExperience expert @LiorStrativity and insights on #business and #leadership for all C-Suite peeps pic.twitter.com/g05gKo0Bew
— Scott Spiewak (@freshimpactpr) March 17, 2015

Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg
March 2, 2015 – 10:02 am | No Comment
Author of Exceptionalize It!, Lior Arussy appears on MSNBC’s Your Business with JJ Ramberg

Our client, Lior Arussy, author of Exceptionalize It!, recently appeared on MSNBC’s Your Business with host JJ Ramberg.
You can watch the interview with Lior Arussy right here.

Strativity CEO Lior Arussy mentioned in US News & World Report
December 19, 2014 – 1:38 pm | No Comment
Strativity CEO Lior Arussy mentioned in US News & World Report

Lior Arussy is client of our’s who specializes in the customer service business.  His company, Strativity was voted one of Inc. 5000 Fastest Growing Private Companies.  Lior gave some excellent anitdotes and stories meeting the …

Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor
December 11, 2014 – 10:10 am | No Comment
Leslie Haskin’s Founder of Life Centers Stations talk #EricGarner with CSMonitor

Leslie Hskin’s talked with our contact Gloria Goodale about Police Body Camera’s last week with the #EricGarner story broke out about #icantbreathe.
Leslie is a New York Times Bestselling Author and Founder of Life Stations Centers …

Carol McLeod author of No More Ordinary on ABC 7
April 10, 2014 – 7:19 am | No Comment
Carol McLeod author of No More Ordinary on ABC 7

Local ABC affiliate in Buffalo, NY had our client Carol McLeod on ‘AM Buffalo’ to talk about her new book No More Ordinary.  This was a direct result of our Amazon Bestseller Strategy.
You can watch …