I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump.  …

With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …

Getting face to face time with bloggers is always important for book marketing as well as book publicity.  It helps you get to the top of any slush pile which never hurts.  Yesterday I had …

Publishing continues to ever evolve and shift.  We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …

Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape.  The way we are promoting …

Recently our consulting partner Vaughn Street had some time to catch up with DeVon Franklin our client.  It is well worth your time to listen to interview and their talk about Devon and his current …

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …

At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape.  Not an easy task these days.  I was always told, ‘a problem without …