Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles in Impact 2.0

Luc Carl and ‘The Drunk Diet’ Book Deal: Indicative of Future Traditional Book Deals?
February 7, 2011 – 4:53 pm | No Comment
Luc Carl and ‘The Drunk Diet’ Book Deal: Indicative of Future Traditional Book Deals?

Musician, party promoter, and bar manager Lüc Carl has inked a book deal with St. Martin’s Press for a book about how he lost weight while drinking heavily, according to Galley Cat. Really? It’s interesting …

Surprised by Love
February 3, 2011 – 4:32 pm | No Comment
Surprised by Love

Properly Marketing and Promoting a Book via a Website
At Fresh Impact PR Group, we take a “whole” approach to Public Relations; not relying on only one PR service, i.e. booking interviews, but coordinating multiple PR …

Author Development – Which Comes First: The Brand or the Book?
January 31, 2011 – 4:29 pm | No Comment
Author Development – Which Comes First: The Brand or the Book?

If you’re a first time author, most likely you’re faced with the opportunity of developing your brand (i.e. what you want to be known for, your pen name, positioning yourself as an expert in a …

Advice to be a Successful Author
January 24, 2011 – 4:27 pm | No Comment
Advice to be a Successful Author

We’re always looking for ways to help authors become successful so ultimately they sell more books and reach more audiences with their message. Below is some success strategies based on what we know to be …

How To Be A Guest on Piers Morgan New CNN Show:
January 17, 2011 – 4:55 am | One Comment
How To Be A Guest on Piers Morgan New CNN Show:

Piers Morgan’s new show on CNN debuts tonight and top name celebrities like Oprah and George Clooney will be joining him to try to help him beat Fox News in the ratings. How would you …

Building Word of Mouth PR
January 10, 2011 – 5:09 pm | No Comment
Building Word of Mouth PR

There isn’t one author who doesn’t love greeting readers and signing copies of their new book.  After all, meeting readers face-to-face is the best way to build a brand and get folks to hear your …

Boost Your Search Engine Optimization and Double Your Response Rate
January 7, 2011 – 1:07 am | No Comment
Boost Your Search Engine Optimization and Double Your Response Rate

Does your company have a business strategy for 2011? Does it involve PR and getting more customers, sales, and visitors to your site? Maybe you’ve heard about the business strategy of Search Engine Optimization (SEO) …

Christmas Needs PR
December 22, 2010 – 9:40 am | One Comment
Christmas Needs PR

Merry Christmas!
Errr…ummm…or should I say “Happy Holiday’s” so I don’t offend anyone.
With the Christmas season upon us, Scott and I have been reflecting on how much the story of Christmas has changed. Christmas has gone from …

End of Days For Bookstores – NPR Books Talks It Out
December 20, 2010 – 8:02 am | No Comment
End of Days For Bookstores – NPR Books Talks It Out

 
Came across an interesting article posted to NPR last week and thought it was good enough to pass along.  Every now and again an article grabs me that best describes the industry we serve and …

Mark Zuckerberg Person of the Year
December 16, 2010 – 4:41 pm | No Comment
Mark Zuckerberg Person of the Year

Mark Zuckerberg is Time Magazine’s Person of the Year. Is he worthy of the title?
Regardless of the newly designed Facebook and whether you “like” it or not (being a Facebook user myself I see posts …