Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

End of Days For Bookstores – NPR Books Talks It Out
December 20, 2010 – 8:02 am | No Comment
End of Days For Bookstores – NPR Books Talks It Out

 
Came across an interesting article posted to NPR last week and thought it was good enough to pass along.  Every now and again an article grabs me that best describes the industry we serve and …

Mark Zuckerberg Person of the Year
December 16, 2010 – 4:41 pm | No Comment
Mark Zuckerberg Person of the Year

Mark Zuckerberg is Time Magazine’s Person of the Year. Is he worthy of the title?
Regardless of the newly designed Facebook and whether you “like” it or not (being a Facebook user myself I see posts …

E-readers Help Fuel Enthusiasm For eBook Ads:
December 13, 2010 – 4:09 pm | No Comment
E-readers Help Fuel Enthusiasm For eBook Ads:

This will come as no surprise, consumers have selective consumption; people selectively screen out a brand unless that brand makes itself known and gives them reason to engage. Consumers are already screening out most marketing …

The Future of eBooks
December 9, 2010 – 4:26 pm | No Comment
The Future of eBooks

It’s clear that digital publishing is the wave of the future. EBook sales increased 112% in October. The eBook sellers market is also increasing; growing more crowded with additional player Google eBooks joining the ranks. …

Google eBookstore Live
December 6, 2010 – 2:40 pm | No Comment
Google eBookstore Live

News today was widespread on the shift Google made from formerly being called Google Editions to Google eBooks.  This will be a definite shot in the arm for the publishing industry as a whole.  It …

The PR Myth of Cyber Monday:
November 29, 2010 – 4:13 pm | No Comment
The PR Myth of Cyber Monday:

If you sell product and haven’t taken advantage of Cyber Monday online, you may have already missed the boat; it’s estimated that 70 million Americans will be shopping online today. We have talked before about …

Selling Your eBook in all formats
November 15, 2010 – 3:29 pm | No Comment
Selling Your eBook in all formats

With B&N announcing they are closing stores with duplicate brick and mortar locations in one market did not come as a shock.   This means a few things; buyers and distributors are likely to start taking …

The New York Times eBook bestsellers list
November 11, 2010 – 6:04 pm | No Comment
The New York Times eBook bestsellers list

Media bistro reported today that the New York Times is launching an eBook bestsellers list in early 2011 for fiction and non-fiction eBooks alike. The article states that since there is not currently a centralized …

Holiday Story Ideas
November 8, 2010 – 1:50 pm | No Comment
Holiday Story Ideas

The holiday push in stores has already started. Out and around town this weekend, the Christmas music was ringing through the speakers in every store our family visited. It feels like it gets earlier and …

Defining Your Message
November 4, 2010 – 4:21 pm | 3 Comments
Defining Your Message

Spend time focusing your message and defining your story when preparing for an interview. What is it you really want to say? What is it people care about? What makes your message newsworthy?
I learned a …