The Secrets Leaders Keep trends on several Amazon Bestseller Categories
November 3, 2015 – 11:20 am | No Comment

AmyK Hutchen’s ran an Amazon Bestseller Campaign with us which has yielded some exceptional results.  Each campaign always ends up launching with expectations of that, but The Secrets Leaders Keep has maintained solid results and …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Promoting Your Book: Holographic Imaging
July 8, 2010 – 7:43 am | No Comment
Promoting Your Book: Holographic Imaging

I’m always interested in new ways to market and promote a book. Not just new ways with new technologies, but book publicity and book marketing tools that are effective.
I was in a book marketing meeting …

An Unorthodox Approach to PR
July 1, 2010 – 1:46 am | No Comment
An Unorthodox Approach to PR

A well-written manuscript that I’m having the pleasure of reading came across my desk the other day from a very successful businessman. The manuscript contains this stirring poem that I thought appropriate to share:
“Anyway”  The Paradoxical Commandments …

Tapping into the Book Market by Avoiding Blind Spots:
June 28, 2010 – 3:59 pm | No Comment

With it summertime, I always like to think I am going to play a lot of golf; unfortunately, this is not the case.  But occasionally, I do get to watch a Sunday tournament. As you …

Strategic Thinking: How It Will Help Your PR
June 24, 2010 – 11:01 am | No Comment
Strategic Thinking: How It Will Help Your PR

“Be strategic, or be gone,” says strategic thinking guru Rich Horwath. And Rich knows. Rich advises Fortune 500 companies; is a professor of strategy at the Lake Forest Graduate School of Management; has been interviewed by …

Using ‘Cloaked PR’ to sell your Personal Brand:
June 21, 2010 – 2:21 pm | No Comment
Using ‘Cloaked PR’ to sell your Personal Brand:

It always amazes me when I hear authors say what they will and won’t do to sell their books. I had an author say to me, “I will only do high-profile interviews; that is all …

The Overlooked PR Tool for Social Media Results
June 17, 2010 – 9:59 am | No Comment
The Overlooked PR Tool for Social Media Results

TEKGROUP International and Western Kentucky University’s School of Journalism & Broadcasting released their 2010 Social Media News Survey. Their findings confirm the value of the online corporate newsroom and stress the need for a comprehensive social …

Best Practices for Making the Headlines
June 14, 2010 – 12:49 pm | One Comment
Best Practices for Making the Headlines

Most national shows like Larry King receive 100 plus books in a given week, if not more.  Do producers go through each one? They don’t have the time. They read the headlines from that morning …

Delivering Your Message On Air
June 10, 2010 – 7:24 am | No Comment
Delivering Your Message On Air

You have newsworthy message points and sound bites. You’ve spent time learning about your interviewer and your audience. You’ve anticipated some tough questions and have come up with answers directly related to your message. But now it’s time …

5 Reasons Why Most Digital Books will Fail and So Will Their Authors
June 7, 2010 – 3:21 pm | No Comment
5 Reasons Why Most Digital Books will Fail and So Will Their Authors

There is a lot of buzz today centered on digital publishing:  whether it be a Seth Godin blog circulating about the magazine world, book publishers racing to get their back- listed titles converted to digital …

“Vanity” Press Goes Digital
June 3, 2010 – 5:36 pm | No Comment
“Vanity” Press Goes Digital

 “Vanity” Press Goes Digital:
With all the talk of publishers convert their back listed titles to e-book formats there a ton of conversations circulating around about what to do and when.  Truth of the matter is …