Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

Read the full story »
Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

What Every Author Wants to Know About the Amazon Bestseller List:
May 17, 2010 – 10:59 am | No Comment

Placing on Amazon Bestseller’s list can do many things for an author:  

Bring clout and cache in the industry
Allow the sales team to get the book in more places; brick and mortar stock can be influenced …

Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2
May 13, 2010 – 11:23 am | No Comment
Best Advice from Leading Publisher Penguin Putnam on Getting Published: Part 2

Fresh Impact PR Group: How many manuscripts a year do you receive, and from that, how many do you publish? What can an author do to “set themselves apart”?
William Bauers: Honestly, I don’t know. A …

Best Advice from Leading Publisher Penguin Putnam: Part 1
May 10, 2010 – 11:34 am | No Comment
Best Advice from Leading Publisher Penguin Putnam: Part 1

Penguin Putnam, one of the largest publishers in the world with more national best-selling books than anyone in the business, repeatedly publishes titles that top many of the bestseller lists in a variety of categories. …

Is the Quality of News Diminishing…And Do We Care?
May 6, 2010 – 12:42 pm | No Comment
Is the Quality of News Diminishing…And Do We Care?

I sat at a PR summit in San Francisco two years back and heard about the immersion of public use of online video and how to incorporate it as part of your overall PR strategy. …

Best PR Practices When Targeting Nationals via Social Media
May 3, 2010 – 3:52 pm | No Comment
Best PR Practices When Targeting Nationals via Social Media

Are you tweeting or using social media to try to get your story picked up by a national television outlet? A national broadcast interview can yield millions of eyeballs on your story and help propel …

Must Have Marketing Advice from 20 Successful Entrepreneurs
April 30, 2010 – 2:05 pm | No Comment
Must Have Marketing Advice from 20 Successful Entrepreneurs

  I always enjoy contributing to an article that will bring value and helpful advice to other business owners. It’s in the sharing of ideas that we gain insight to new ways of doing things …

Iconography: How A Good (or Bad) Logo Will Affect Your Brand & PR
April 29, 2010 – 9:10 am | No Comment
Iconography: How A Good (or Bad) Logo Will Affect Your Brand & PR

By definition, iconography is the “pictorial illustration associated with a person or a subject”- a.k.a., a logo.  A logo is a critical component to a company or individual’s overall brand and PR success because while …

15 Tips to Landing a National Interview
April 26, 2010 – 8:29 am | No Comment
15 Tips to Landing a National Interview

 While the entire media platform is expanding daily between mobile video and online consumption, all and all TV is still at the top. 
What does this mean for you, getting publicity for your story, when the …

Publishing in the Digital Age
April 21, 2010 – 10:37 pm | No Comment
Publishing in the Digital Age

Ken Auletta of The New Yorker wrote a brilliant piece on the state of the publishing industry and its’ projected longevity with emerging ebooks, digital applications, and new market competitors. It’s the most thorough, accurate …

Authoring and Marketing a Book in Today’s Landscape
April 19, 2010 – 9:42 pm | No Comment
Authoring and Marketing a Book in Today’s Landscape

The book market is oversaturated with books and authors. According to Publishers Weekly, some 750,000 books were self or micro-niche published in 2009 alone.   
This isn’t to discourage a budding author; it just brings a …