Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

5 Reasons Your Author Brand needs to go Mobile
June 3, 2013 – 9:25 am | No Comment
5 Reasons Your Author Brand needs to go Mobile

We came across this amazing report put out by Adobe from our friends at Sparksheet.  You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …

What Are Other’s Saying about Your Brand?
May 29, 2013 – 3:26 pm | No Comment

As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand.  When talking with …

Book Publicity + Book Marketing = Happy Author!
May 9, 2013 – 8:41 am | No Comment
Book Publicity + Book Marketing = Happy Author!

Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

It’s Your Turn – Book Publicity Questions Answered
April 29, 2013 – 12:59 pm | No Comment
It’s Your Turn – Book Publicity Questions Answered

Hello Followers we are glad you have continued to read our blogs.  We care about what you have to say and the time you take to read this blog.  That is why we are taking …

Book Publicity Beyond Your Book
April 16, 2013 – 8:28 am | No Comment
Book Publicity Beyond Your Book

Over a year and half ago our family moved from the West Coast back to where we grew up in the New England area.  It was more than a task moving our family and business …

Book Marketing Tactics for Quality versus Quantity
March 20, 2013 – 5:19 am | No Comment
Book Marketing Tactics for Quality versus Quantity

Fresh Impact PR Group loves coaching about all things publishing and book marketing.  Many times authors will call us from all over the world needing helping taking their messages to the next level and need …

Book Marketing Basics with Best Uses for a High Profile Interview
March 8, 2013 – 1:08 pm | No Comment
Book Marketing Basics with Best Uses for a High Profile Interview

We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we …

5 Ways to Sell More Books than Oprah at any Level
February 26, 2013 – 3:06 pm | No Comment
5 Ways to Sell More Books than Oprah at any Level

Over the years we have had authors on Oprah’s program.  While Oprah may be the queen of television, it still takes a village to sell a lot of books.  In fact most recently, our client …

Why Your Content is still King – grow your brand organically the right way!
January 24, 2013 – 2:12 pm | No Comment
Why Your Content is still King – grow your brand organically the right way!

(image from Bobby Rettew)
We work with clients of all types.  In the last week we signed on three new top level clients including one  whom has been on the bestseller list for 2 years …

Book Publishing Trends in 2013
January 3, 2013 – 9:02 am | 2 Comments
Book Publishing Trends in 2013

As I reflect on the year as many of us do this time of season trends all around the publishing and book marketing landscape continue to change.  The best way to handle this in all …