Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Book Marketing Basics with Best Uses for a High Profile Interview
March 8, 2013 – 1:08 pm | No Comment
Book Marketing Basics with Best Uses for a High Profile Interview

We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we …

5 Ways to Sell More Books than Oprah at any Level
February 26, 2013 – 3:06 pm | No Comment
5 Ways to Sell More Books than Oprah at any Level

Over the years we have had authors on Oprah’s program.  While Oprah may be the queen of television, it still takes a village to sell a lot of books.  In fact most recently, our client …

Why Your Content is still King – grow your brand organically the right way!
January 24, 2013 – 2:12 pm | No Comment
Why Your Content is still King – grow your brand organically the right way!

(image from Bobby Rettew)
We work with clients of all types.  In the last week we signed on three new top level clients including one  whom has been on the bestseller list for 2 years …

Book Publishing Trends in 2013
January 3, 2013 – 9:02 am | 2 Comments
Book Publishing Trends in 2013

As I reflect on the year as many of us do this time of season trends all around the publishing and book marketing landscape continue to change.  The best way to handle this in all …

Using the Holiday #PR angles to Your Advantage
December 7, 2012 – 3:33 pm | No Comment
Using the Holiday #PR angles to Your Advantage

In today’s media landscape reporters and writers with high profile outlets are getting inundated with pitches on authors and books that you have to be extremely creative not to mention flexible with your personal pitches …

The Re-birth of the Author Book Tour – Fansourcing
October 2, 2012 – 7:44 am | No Comment
The Re-birth of the Author Book Tour – Fansourcing

For years, publishers have been scrambling to keep up with the technology push that is ever- evolving.  I get roughly one call a month from an author saying, “can you help our book sell more …

Author Daniel Wildermuth launches Wise Money Book Website
July 10, 2012 – 9:07 am | No Comment
Author Daniel Wildermuth launches Wise Money Book Website

When using book marketing tactics an author should use every tool possible to do so.  From Twitter marketing tips for authors to book trailer videos.  We like to incorporate book websites for authors as a …

Oprah’s Personal blog gives high marks to Devon Franklin
June 12, 2012 – 8:53 am | No Comment
Oprah’s Personal blog gives high marks to Devon Franklin

Landing into Oprah’s personal blog would be an accomplishment for any author.  However to be talked about with such respect and given such a compliment as was given is humbling for Devon Franklin.  Devon is …

Sneak Peek of Devon Franklin on Oprah
June 11, 2012 – 10:21 am | No Comment
Sneak Peek of Devon Franklin on Oprah

Several things are taking place this week in preparation for DeVon being on Oprah’s Super Soul Sunday this coming weekend June 17th at 11/10central.  Additional interviews, blog mentions and a sneak peek into the interview.
 
Let …

13 Days before Appearing on Oprah’s Super Soul Sunday
June 5, 2012 – 1:27 pm | No Comment
13 Days before Appearing on Oprah’s Super Soul Sunday

Having our client Devon Franklin appear on Super Soul Sunday is a huge honor.  We have been working with Devon for the last year with the initial launch of his hardcover.  Devon has worked harder …