Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

13 Days before Appearing on Oprah’s Super Soul Sunday
June 5, 2012 – 1:27 pm | No Comment
13 Days before Appearing on Oprah’s Super Soul Sunday

Having our client Devon Franklin appear on Super Soul Sunday is a huge honor.  We have been working with Devon for the last year with the initial launch of his hardcover.  Devon has worked harder …

The Importance of a Book Website for an Author
May 29, 2012 – 12:29 pm | No Comment
The Importance of a Book Website for an Author

Fresh Impact PR Group has been doing book websites for the last 5 years on a regular basis.  Our team has used them in various ways depending on the needs of the book marketing campaign …

The Importance of a Book Trailer
May 23, 2012 – 6:56 am | No Comment

Many times authors ask Fresh Impact PR Group what is the best way to sell books these days.  It really depends on the author, the book and the market they are going after.  The answer, …

Early Days of PR with Dick Clark
April 19, 2012 – 9:09 am | One Comment
Early Days of PR with Dick Clark

I was all of 22 years old in this photo, living and working as a publicist in NYC, when I had the great honor of working on a project with Dick Clark: P.K. McCary’s Black …

Eugene Peterson talks about “The Message”
March 20, 2012 – 1:13 pm | No Comment
Eugene Peterson talks about “The Message”

Eugene Peterson recently had the opportunity to chat with veteran religion blogger from the Religion News Service, Jana Reiss candidly about his writings which are highly regarding by many.
Eugene Peterson rarely does interviews. I have …

Insider Tips to Getting Publicity on a National TV Show
March 15, 2012 – 7:29 am | No Comment
Insider Tips to Getting Publicity on a National TV Show

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

Publishing into a Trend – #Linsanity
February 21, 2012 – 1:28 pm | No Comment
Publishing into a Trend – #Linsanity

More and more I believe that publishing into a trend will in and of itself become a trend.  Publishers who are smart will watch hyper trending stories already being smothered by media as well as …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

Enhanced eBooks will take over publishing
January 20, 2012 – 11:00 am | No Comment
Enhanced eBooks will take over publishing

A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump.  …