Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

Read the full story »
Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

The Nook takes on the Amazon Fire – Book Marketing in 2012
November 9, 2011 – 8:39 am | No Comment
The Nook takes on the Amazon Fire – Book Marketing in 2012

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …

Book Country – the online community for #book lovers
November 7, 2011 – 7:34 am | 2 Comments
Book Country – the online community for #book lovers

At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape.  Not an easy task these days.  I was always told, ‘a problem without …

Books-A-Million to Open BAM! Stores in 41 Markets
November 3, 2011 – 8:10 am | No Comment
Books-A-Million to Open BAM! Stores in 41 Markets

The news a week ago about BAM to Fresh Impact PR Group was shocking.  On one hand locally I am always excited to see local business owners and retail space fill up.  There is nothing …

The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real
October 20, 2011 – 8:52 am | One Comment
The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real

We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller.  Joel Kneedler and I crossed paths about a decade ago …

#Amazon Kindle Fire Released Today
September 28, 2011 – 10:08 am | No Comment
#Amazon Kindle Fire Released Today

The tablet market is continuing to skyrocket not only with sales but new devices.  What does this mean for the book publishing industry?  It means Amazon will continue to own the online space and now …

Taking Your #Brand to the Next Level
September 20, 2011 – 11:49 am | One Comment
Taking Your #Brand to the Next Level

We have had the privilege and honor of sitting on a high level group of consultants for the past several years called Vaughn Street.  We have frequently teamed up with them on several projects over …

Become a Retail Portal – Think like an Entrepreneur to sell more books!
September 8, 2011 – 5:10 am | No Comment
Become a Retail Portal – Think like an Entrepreneur to sell more books!

Selling books these days takes thinking like a retailer who gets it.  Look at Amazon for example, they don’t just sell you a book they offer you the entire bookstore in the palm of your …

Doing what it takes to sell Books!
September 6, 2011 – 1:01 pm | No Comment
Doing what it takes to sell Books!

Recently our firm had the privilege of helping a Hollywood Executive by the name of DeVon Franklin with his book Produced by Faith.  DeVon has helped produce the likes of movies we have all heard …

5 Reasons #eBooks will be a Thing of the Past
September 1, 2011 – 6:02 am | One Comment
5 Reasons #eBooks will be a Thing of the Past

Everyone knows tablet sales are through the roof and eBook sales are the only thing really saving Barnes and Nobles right now.  My honest opinion though is enhanced eBooks will dominate the book market in …

New Economics Rewrite #Book Business
August 29, 2011 – 7:05 am | No Comment
New Economics Rewrite #Book Business

Over the last few months we have received several calls from authors frustrated with dismal sales and wondering why their book isn’t selling quite like they thought.  In my normal morning routine of blog reading …