Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Inside the Huffington Post
December 15, 2011 – 1:41 pm | No Comment
Inside the Huffington Post

Getting face to face time with bloggers is always important for book marketing as well as book publicity.  It helps you get to the top of any slush pile which never hurts.  Yesterday I had …

What Really Matters for the Future of Publishing
December 12, 2011 – 9:25 am | No Comment
What Really Matters for the Future of Publishing

Publishing continues to ever evolve and shift.  We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …

Make UR writing sing like the Beatles
December 5, 2011 – 9:53 am | One Comment
Make UR writing sing like the Beatles

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …

The Future of Book Marketing
December 1, 2011 – 6:07 am | 3 Comments
The Future of Book Marketing

Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape.  The way we are promoting …

Our Interview with Hollywood Executive DeVon Franklin
November 15, 2011 – 7:49 am | No Comment
Our Interview with Hollywood Executive DeVon Franklin

Recently our consulting partner Vaughn Street had some time to catch up with DeVon Franklin our client.  It is well worth your time to listen to interview and their talk about Devon and his current …

The Nook takes on the Amazon Fire – Book Marketing in 2012
November 9, 2011 – 8:39 am | No Comment
The Nook takes on the Amazon Fire – Book Marketing in 2012

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …

Book Country – the online community for #book lovers
November 7, 2011 – 7:34 am | 2 Comments
Book Country – the online community for #book lovers

At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape.  Not an easy task these days.  I was always told, ‘a problem without …

Books-A-Million to Open BAM! Stores in 41 Markets
November 3, 2011 – 8:10 am | No Comment
Books-A-Million to Open BAM! Stores in 41 Markets

The news a week ago about BAM to Fresh Impact PR Group was shocking.  On one hand locally I am always excited to see local business owners and retail space fill up.  There is nothing …

The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real
October 20, 2011 – 8:52 am | One Comment
The Secrets to Selling 5 Million Copies – Behind the Bestseller Heaven is for Real

We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller.  Joel Kneedler and I crossed paths about a decade ago …

#Amazon Kindle Fire Released Today
September 28, 2011 – 10:08 am | No Comment
#Amazon Kindle Fire Released Today

The tablet market is continuing to skyrocket not only with sales but new devices.  What does this mean for the book publishing industry?  It means Amazon will continue to own the online space and now …