Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

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Amazon Bestseller Strategy

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Can you communicate your message in 30 seconds or less? Are people responding to your message?

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

Enhanced eBooks will take over publishing
January 20, 2012 – 11:00 am | No Comment
Enhanced eBooks will take over publishing

A great story was written in the Wall Street Journal on the next wave of publishing being enhanced eBooks. It is well worth watching the video in the article as well after the jump.  …

The #AmericanIdol of #Publishing
January 19, 2012 – 2:14 pm | No Comment
The #AmericanIdol of #Publishing

With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …

Inside the Huffington Post
December 15, 2011 – 1:41 pm | No Comment
Inside the Huffington Post

Getting face to face time with bloggers is always important for book marketing as well as book publicity.  It helps you get to the top of any slush pile which never hurts.  Yesterday I had …

What Really Matters for the Future of Publishing
December 12, 2011 – 9:25 am | No Comment
What Really Matters for the Future of Publishing

Publishing continues to ever evolve and shift.  We had a marketing meeting this past week with Nav Press discussing their future plans which I enjoyed.
During my visit I was made aware of a fascinating video …

Make UR writing sing like the Beatles
December 5, 2011 – 9:53 am | One Comment
Make UR writing sing like the Beatles

This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …

The Future of Book Marketing
December 1, 2011 – 6:07 am | 3 Comments
The Future of Book Marketing

Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape.  The way we are promoting …

Our Interview with Hollywood Executive DeVon Franklin
November 15, 2011 – 7:49 am | No Comment
Our Interview with Hollywood Executive DeVon Franklin

Recently our consulting partner Vaughn Street had some time to catch up with DeVon Franklin our client.  It is well worth your time to listen to interview and their talk about Devon and his current …

The Nook takes on the Amazon Fire – Book Marketing in 2012
November 9, 2011 – 8:39 am | No Comment
The Nook takes on the Amazon Fire – Book Marketing in 2012

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …