Fresh Impact PR Group’s mainstay, we’ve been helping clients make the news for over a decade. Now, we’re helping them make the news and create the news. As the PR industry has changed, we have evolved with the industry, and we’re helping our clients do the same.
New technologies like social media, blogging, and search engine marketing, offer clients the opportunity to create their own media, broadcast their own news, engage consumers directly, and track feedback on what others are saying about them.
Full social media integration, for most clients, usually happens in stages through the use of online tools and practices. We help clients enter into the interactive marketplace by first listening to conversations through Google Alerts, Twitter Search, and others. And secondly, by joining the conversation purposefully once they are aware of what is being said.
We help our clients utilize these new technologies. Our social media campaigns include Facebook Promotional Launches; Corporate Blogging and Micro Blogging; Blogger Relations; Amazon author pages; RSS and Search Engine Margeting; Brand Integration on Twitter, Facebook, and Linkedin; Podcasting and Vodcasting; Webinars; Webisodes; Development and launch of Micro Sites and other new web supported media tools. Fresh Impact targets specific client demographic based websites to successfully communicate our client’s message to the online community.