Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: book marketing

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment
5 Things you need to Produce a Bestselling Book in todays market

Books still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

5 Reason’s Doing a Book Tour Still Matter For any Author
July 23, 2014 – 9:11 am | No Comment
5 Reason’s Doing a Book Tour Still Matter For any Author

As many of you know we spent 12 years in the Seattle area, so we still have a heart for the Seahawks.  Recently the #12Tour has made the rounds in the Northwest.  I had to …

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

Why Tapping into Freelancer’s Works – hitting with TheStreet.com
April 9, 2014 – 10:22 am | No Comment
Why Tapping into Freelancer’s Works – hitting with TheStreet.com

We connected our client with a freelancer for this website.  The writer has now used our client Morag Barret on several occasions.  She is even now going to our client directly when needing quotes for …

Citi Group launches Women’s Blog using our client Morag Barrett
April 9, 2014 – 10:17 am | No Comment
Citi Group launches Women’s Blog using our client Morag Barrett

Morag Barrett author of Cultivate – The Power of Winning Relationships was used in a new blog launched by Citi Group.  With Citi Group having millions of customers this was an influential blog to place …

New Blog by Monster quotes Author Morag Barrett
April 9, 2014 – 10:05 am | No Comment
New Blog by Monster quotes Author Morag Barrett

Author of Cultivate – The Power of Winning Relationships, Morag Barrett was quoted in a new blog by Monster. com.  This site and parent site generate 22 million hits and warrants a mention.  We …

Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment
Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

100 Influential Books Every Communication Major Must Read
March 28, 2014 – 11:55 am | No Comment
100 Influential Books Every Communication Major Must Read

Our client, Paul M. Rand, Chief Digital Officer of Ketchum, and CEO of The Zocolo Group was selected as one of the Top 100 Influential books to read from Masters in Communication.  Paul’s book …