Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: book marketing

The Value of Getting into Barnes and Noble for Book Marketing as an Author
March 31, 2016 – 12:32 pm | No Comment
The Value of Getting into Barnes and Noble for Book Marketing as an Author

 
Launching a new book takes time, money and a team of people around an author to help accomplish the goals set out any book is set out to accomplish.  With each author, the goals change. …

Glenn Beck’s The Blaze Features Author Landon Schott and Gay Awareness Book
March 31, 2016 – 12:19 pm | No Comment
Glenn Beck’s The Blaze Features Author Landon Schott and Gay Awareness Book

Landon Schott author of The Gay Awareness Book was featured on Glenn Beck’s The Blaze dot com.  Great story which included a feature podcast from The Church Boys as well.
 
Check out the full story here: …

Angela Howell, author of Finding the Gift places in Fast Company
March 18, 2016 – 6:08 am | No Comment
Angela Howell, author of Finding the Gift places in Fast Company

As an author building your following takes time.  We help authors build their author brand as a whole with an approach that takes consistancy over a period of time.  Results speak for themselves with placements …

The Secrets Leaders Keep trends on several Amazon Bestseller Categories
November 3, 2015 – 11:20 am | No Comment
The Secrets Leaders Keep trends on several Amazon Bestseller Categories

AmyK Hutchen’s ran an Amazon Bestseller Campaign with us which has yielded some exceptional results.  Each campaign always ends up launching with expectations of that, but The Secrets Leaders Keep has maintained solid results and …

First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble
September 17, 2015 – 10:58 am | No Comment
First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble

Many times we end up working with author’s at every level, whether it be a first time author or a seasoned one, we know what it takes to move books and get recognized in media …

Lior Arussy adapts article for Inc.com on Success Trap
June 1, 2015 – 11:07 am | No Comment
Lior Arussy adapts article for Inc.com on Success Trap

The new mantra in PR now is adapted articles.  With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches.  Such is the case with …

Lior Arussy of Strativity Group launches Exceptionalize It! with momentum
April 21, 2015 – 7:13 am | No Comment
Lior Arussy of Strativity Group launches Exceptionalize It! with momentum

Lior Arussy author of Exceptionalize It! debuted on the week of his release with capturing 7 bestseller categories on Amazon.  #1 Mover’s & Shakers, #1 Business Marketing, #1 Customer Relations, #1 Hot New Releases and …

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

5 Things you need to Produce a Bestselling Book in todays market
November 20, 2014 – 1:42 pm | No Comment
5 Things you need to Produce a Bestselling Book in todays market

Books still work as bridge builders and lead generator’s for businesses and authors.  Having a bestselling book still matters in the minds of many readers and does create space in the market.  It also creates credibility in …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …