Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: books

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

Become a Retail Portal – Think like an Entrepreneur to sell more books!
September 8, 2011 – 5:10 am | No Comment
Become a Retail Portal – Think like an Entrepreneur to sell more books!

Selling books these days takes thinking like a retailer who gets it.  Look at Amazon for example, they don’t just sell you a book they offer you the entire bookstore in the palm of your …

5 Reasons #eBooks will be a Thing of the Past
September 1, 2011 – 6:02 am | One Comment
5 Reasons #eBooks will be a Thing of the Past

Everyone knows tablet sales are through the roof and eBook sales are the only thing really saving Barnes and Nobles right now.  My honest opinion though is enhanced eBooks will dominate the book market in …

The Message Bible hits Times Square
July 18, 2011 – 8:56 am | No Comment
The Message Bible hits Times Square

 Fresh Impact PR Group recently ran a story for client Nav Press and The 10th Anniversary Edition of The Message Bible in Times Square, New York.  The response to the release generated over 132 outlets …

Amazon as Publisher, Publishers as booksellers
May 9, 2011 – 2:46 pm | No Comment
Amazon as Publisher, Publishers as booksellers

We follow the book blogger at the L.A Times, Carolyn Kellogg.  She does a heck of a job keeping tabs on the ever-changing publishing industry and her blog is more than worth following.  Thought her …

Nook Friends
April 25, 2011 – 2:28 pm | 2 Comments
Nook Friends

The big news today was the update available to Nook users with the color device, this includes email and  web browsing.  Apparently, BN is getting creatively smart by allowing folks to share eBooks, create viral …

Common Mistakes Authors Make
February 14, 2011 – 5:00 pm | No Comment
Common Mistakes Authors Make

Taking a shotgun approach to selling your book simply doesn’t work.  The marketplace is overcrowded with authors self-publishing, while high-profile New York Publishers continue to woo celebrities with massive followings. 
Over the last several years, the …

#6 Bestseller on Amazon beating Stieg Larsson
January 25, 2011 – 3:17 pm | No Comment
#6 Bestseller on Amazon beating Stieg Larsson

Our most recent Amazon bestseller campaign for author Brig Hart – Why Not You, Why Not Now resulted in three placements on Amazon’s bestsellers list in one week including #1 Movers & Shakers, #3 Hot …

Advice to be a Successful Author
January 24, 2011 – 4:27 pm | No Comment
Advice to be a Successful Author

We’re always looking for ways to help authors become successful so ultimately they sell more books and reach more audiences with their message. Below is some success strategies based on what we know to be …

Building Word of Mouth PR
January 10, 2011 – 5:09 pm | No Comment
Building Word of Mouth PR

There isn’t one author who doesn’t love greeting readers and signing copies of their new book.  After all, meeting readers face-to-face is the best way to build a brand and get folks to hear your …