Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Brand Marketing

Book Publicity + Book Marketing = Happy Author!
May 9, 2013 – 8:41 am | No Comment
Book Publicity + Book Marketing = Happy Author!

Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Using the Holiday #PR angles to Your Advantage
December 7, 2012 – 3:33 pm | No Comment
Using the Holiday #PR angles to Your Advantage

In today’s media landscape reporters and writers with high profile outlets are getting inundated with pitches on authors and books that you have to be extremely creative not to mention flexible with your personal pitches …

Top 5 Ways Marketers Should Use Twitter for Lead Generation
November 5, 2012 – 3:42 pm | No Comment
Top 5 Ways Marketers Should Use Twitter for Lead Generation

Using Twitter for lead generation has become more than a trend but a revolution.  There are countless ways to use it however Fresh Impact PR Group was referenced as a source for this article so …

Author Daniel Wildermuth launches Wise Money Book Website
July 10, 2012 – 9:07 am | No Comment
Author Daniel Wildermuth launches Wise Money Book Website

When using book marketing tactics an author should use every tool possible to do so.  From Twitter marketing tips for authors to book trailer videos.  We like to incorporate book websites for authors as a …

Oprah’s Personal blog gives high marks to Devon Franklin
June 12, 2012 – 8:53 am | No Comment
Oprah’s Personal blog gives high marks to Devon Franklin

Landing into Oprah’s personal blog would be an accomplishment for any author.  However to be talked about with such respect and given such a compliment as was given is humbling for Devon Franklin.  Devon is …

The Importance of a Book Website for an Author
May 29, 2012 – 12:29 pm | One Comment
The Importance of a Book Website for an Author

Fresh Impact PR Group has been doing book websites for the last 5 years on a regular basis.  Our team has used them in various ways depending on the needs of the book marketing campaign …

The Importance of a Book Trailer
May 23, 2012 – 6:56 am | No Comment

Many times authors ask Fresh Impact PR Group what is the best way to sell books these days.  It really depends on the author, the book and the market they are going after.  The answer, …

Insider Tips to Getting Publicity on a National TV Show
March 15, 2012 – 7:29 am | No Comment
Insider Tips to Getting Publicity on a National TV Show

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …