Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Brand Marketing

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment
Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

100 Influential Books Every Communication Major Must Read
March 28, 2014 – 11:55 am | No Comment
100 Influential Books Every Communication Major Must Read

Our client, Paul M. Rand, Chief Digital Officer of Ketchum, and CEO of The Zocolo Group was selected as one of the Top 100 Influential books to read from Masters in Communication.  Paul’s book …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

What Are Other’s Saying about Your Brand?
May 29, 2013 – 3:26 pm | No Comment

As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand.  When talking with …

Book Publicity + Book Marketing = Happy Author!
May 9, 2013 – 8:41 am | No Comment
Book Publicity + Book Marketing = Happy Author!

Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Using the Holiday #PR angles to Your Advantage
December 7, 2012 – 3:33 pm | No Comment
Using the Holiday #PR angles to Your Advantage

In today’s media landscape reporters and writers with high profile outlets are getting inundated with pitches on authors and books that you have to be extremely creative not to mention flexible with your personal pitches …

Top 5 Ways Marketers Should Use Twitter for Lead Generation
November 5, 2012 – 3:42 pm | No Comment
Top 5 Ways Marketers Should Use Twitter for Lead Generation

Using Twitter for lead generation has become more than a trend but a revolution.  There are countless ways to use it however Fresh Impact PR Group was referenced as a source for this article so …

Author Daniel Wildermuth launches Wise Money Book Website
July 10, 2012 – 9:07 am | No Comment
Author Daniel Wildermuth launches Wise Money Book Website

When using book marketing tactics an author should use every tool possible to do so.  From Twitter marketing tips for authors to book trailer videos.  We like to incorporate book websites for authors as a …