Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Brand Marketing

The Value of Getting into Barnes and Noble for Book Marketing as an Author
March 31, 2016 – 12:32 pm | No Comment
The Value of Getting into Barnes and Noble for Book Marketing as an Author

 
Launching a new book takes time, money and a team of people around an author to help accomplish the goals set out any book is set out to accomplish.  With each author, the goals change. …

Glenn Beck’s The Blaze Features Author Landon Schott and Gay Awareness Book
March 31, 2016 – 12:19 pm | No Comment
Glenn Beck’s The Blaze Features Author Landon Schott and Gay Awareness Book

Landon Schott author of The Gay Awareness Book was featured on Glenn Beck’s The Blaze dot com.  Great story which included a feature podcast from The Church Boys as well.
 
Check out the full story here: …

Angela Howell, author of Finding the Gift places in Fast Company
March 18, 2016 – 6:08 am | No Comment
Angela Howell, author of Finding the Gift places in Fast Company

As an author building your following takes time.  We help authors build their author brand as a whole with an approach that takes consistancy over a period of time.  Results speak for themselves with placements …

Lior Arussy adapts article for Inc.com on Success Trap
June 1, 2015 – 11:07 am | No Comment
Lior Arussy adapts article for Inc.com on Success Trap

The new mantra in PR now is adapted articles.  With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches.  Such is the case with …

Lior Arussy of Strativity Group launches Exceptionalize It! with momentum
April 21, 2015 – 7:13 am | No Comment
Lior Arussy of Strativity Group launches Exceptionalize It! with momentum

Lior Arussy author of Exceptionalize It! debuted on the week of his release with capturing 7 bestseller categories on Amazon.  #1 Mover’s & Shakers, #1 Business Marketing, #1 Customer Relations, #1 Hot New Releases and …

Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience
March 17, 2015 – 1:59 pm | No Comment
Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience

 
The #CustomerExperience expert @LiorStrativity and insights on #business and #leadership for all C-Suite peeps pic.twitter.com/g05gKo0Bew
— Scott Spiewak (@freshimpactpr) March 17, 2015

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …