Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Branding

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …

We found this article worth reading courtesy of @AMA _Marketing
July 30, 2014 – 7:23 pm | No Comment

Can a robust #Twitter following result in direct sales? http://t.co/HNsoNQDFmq #smm #marketing #sales #LeadGen #mktg pic.twitter.com/NBK32rf87s
— AMA (@AMA_Marketing) July 30, 2014

The article is on Page 12!

The Difference Between Branding and Having a Tagline
July 22, 2014 – 12:06 pm | No Comment
The Difference Between Branding and Having a Tagline

Recently I was awarded the opportunity to conduct a brand strategy session in person for a prospective client.  Since that time, we have been working through the process of what that looks like in real …

The Power of a #Brand Video for Getting Your Message Out
June 30, 2014 – 9:47 am | No Comment
The Power of a #Brand Video for Getting Your Message Out

Last week we had the privilege of helping a client with their brand video.  Any time we are launching a new website or building a new brand message we love doing it with a …

Why the Power of Local Media Still Works for any Author or Brand!
April 10, 2014 – 8:51 am | No Comment
Why the Power of Local Media Still Works for any Author or Brand!

With all the hype surrounding social media local media in an author’s home town still warrants attention(Click to Tweet)
Local Buffalo, NY author Carol McLeod was releasing her 4th book called No More Ordinary.  Fresh Impact …

Why Tapping into Freelancer’s Works – hitting with TheStreet.com
April 9, 2014 – 10:22 am | No Comment
Why Tapping into Freelancer’s Works – hitting with TheStreet.com

We connected our client with a freelancer for this website.  The writer has now used our client Morag Barret on several occasions.  She is even now going to our client directly when needing quotes for …

Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment
Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

100 Influential Books Every Communication Major Must Read
March 28, 2014 – 11:55 am | No Comment
100 Influential Books Every Communication Major Must Read

Our client, Paul M. Rand, Chief Digital Officer of Ketchum, and CEO of The Zocolo Group was selected as one of the Top 100 Influential books to read from Masters in Communication.  Paul’s book …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …