Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

We typically start most of our author book marketing campaigns at least 4-5 months in advance of any book hitting the market.  In fact, in some cases we prefer even 6 months.  This ensures we …

Over the years we have had authors on Oprah’s program.  While Oprah may be the queen of television, it still takes a village to sell a lot of books.  In fact most recently, our client …

(image from Bobby Rettew)
We work with clients of all types.  In the last week we signed on three new top level clients including one  whom has been on the bestseller list for 2 years …

Using Twitter for lead generation has become more than a trend but a revolution.  There are countless ways to use it however Fresh Impact PR Group was referenced as a source for this article so …

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …

Galley Cat is really becoming the blog spot for any book related happenings alongside a few other places.  Recently they ran a “Best Of” list’s for Book PR folks and we made the cut. …

Tablet’s continue to hit the market and soar in sales.  Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related.  What does this mean for authors and publishers as …