Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Tags

Articles tagged with: Building a Brand

The Secrets Leaders Keep trends on several Amazon Bestseller Categories
November 3, 2015 – 11:20 am | No Comment
The Secrets Leaders Keep trends on several Amazon Bestseller Categories

AmyK Hutchen’s ran an Amazon Bestseller Campaign with us which has yielded some exceptional results.  Each campaign always ends up launching with expectations of that, but The Secrets Leaders Keep has maintained solid results and …

AmyK Hutchen’s contributes to Entrepreneur.com
October 30, 2015 – 9:12 am | No Comment
AmyK Hutchen’s contributes to Entrepreneur.com

 
AmyK Hutchen’s the author of The Secrets Leaders Keep was asked to contribute on a monthly basis after our connecting her to another editor at this outlet.  We were thrilled to see the first article …

First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble
September 17, 2015 – 10:58 am | No Comment
First Time Author Dr. Mark Sherwood lands 1800 Book’s Bought into Barnes and Noble

Many times we end up working with author’s at every level, whether it be a first time author or a seasoned one, we know what it takes to move books and get recognized in media …

Lior Arussy adapts article for Inc.com on Success Trap
June 1, 2015 – 11:07 am | No Comment
Lior Arussy adapts article for Inc.com on Success Trap

The new mantra in PR now is adapted articles.  With so many outlets starving for fresh content – getting articles submitted has essentially become the driving force behind book launches.  Such is the case with …

Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience
March 17, 2015 – 1:59 pm | No Comment
Author Lior Arussy of Exceptionalize It! is one of the Father’s of the #CustomerExperience

 
The #CustomerExperience expert @LiorStrativity and insights on #business and #leadership for all C-Suite peeps pic.twitter.com/g05gKo0Bew
— Scott Spiewak (@freshimpactpr) March 17, 2015

Making the Most of a National Media Interview
March 2, 2015 – 11:37 am | No Comment
Making the Most of a National Media Interview

Recently I had the opportunity of booking a client on MSNBC’s Your Business show which airs on Sunday’s.  The author of Exceptionalize It!, Lior Arussy and I met with the producer as well as senior …

What is a Brand? Why authors would sell more books by using a Brand
February 13, 2015 – 2:13 pm | No Comment
What is a Brand? Why authors would sell more books by using a Brand

What is a Brand?
Recently, we have been helping more organizations with brand alignment, author brand’s and roll out strategies of each.  We love working on teams and utlizing the stregnth of a team to launch …

The Holy Grail of Publicity – Getting on a National TV Show during the Holidays
November 17, 2014 – 1:25 pm | No Comment
The Holy Grail of Publicity – Getting on a National TV Show during the Holidays

Producers at top major morning shows are always looking for topical evergreen story idea’s they know their viewers are looking to capitalize on approaching the holidays.  Black Friday deals, Holiday savings, Making the Holiday’s less …

Best Practices for Launching a New Brand
October 23, 2014 – 12:22 pm | No Comment
Best Practices for Launching a New Brand

 

We have been working with Mark and Lauren Greutman for several months on helping them build their new brand.  Lauren has had tremendous success as well as Mark in their various fields.  But the growth of their …

The Power of Getting a Launch Team Around your #Brand or #Book
August 28, 2014 – 11:18 am | 2 Comments
The Power of Getting a Launch Team Around your #Brand or #Book

With any launches for a new book or product launch for a brand we recommend having a crowd marketing team in place.  Most recently we helped a client do this in the non-profit arena around …