Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Building a Brand

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

5 Ways to Sell More Books in 2014
January 10, 2014 – 9:23 am | No Comment
5 Ways to Sell More Books in 2014

Well, book publishing survived another year.  Are you surprised?  I am not.  Having a book published is still considered the 21st Century business card, according to Fast Company.  But book selling has become quite the …

5 Reasons Your Author Brand needs to go Mobile
June 3, 2013 – 9:25 am | No Comment
5 Reasons Your Author Brand needs to go Mobile

We came across this amazing report put out by Adobe from our friends at Sparksheet.  You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …

What Are Other’s Saying about Your Brand?
May 29, 2013 – 3:26 pm | No Comment

As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand.  When talking with …

Book Publicity + Book Marketing = Happy Author!
May 9, 2013 – 8:41 am | No Comment
Book Publicity + Book Marketing = Happy Author!

Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

Book Publicity Beyond Your Book
April 16, 2013 – 8:28 am | No Comment
Book Publicity Beyond Your Book

Over a year and half ago our family moved from the West Coast back to where we grew up in the New England area.  It was more than a task moving our family and business …

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt

Book Marketing Tactics for Quality versus Quantity
March 20, 2013 – 5:19 am | No Comment
Book Marketing Tactics for Quality versus Quantity

Fresh Impact PR Group loves coaching about all things publishing and book marketing.  Many times authors will call us from all over the world needing helping taking their messages to the next level and need …

Inspired People Produce Results by Jeremy Kingsley w/ Landmark Bestseller Run
March 15, 2013 – 11:42 am | No Comment
Inspired People Produce Results by Jeremy Kingsley w/ Landmark Bestseller Run

Author Jeremy Kingsley had a Amazon Bestseller Campaign with us over a one week period.  We strategically used our sales during a critical time period on our overall book marketing campaign which has proven to …

Jeremy Kingsley profiled in Forbes Magazine
March 8, 2013 – 1:15 pm | No Comment
Jeremy Kingsley profiled in Forbes Magazine

Jeremy Kingsley author of the new book, Inspired People Produce Results was profiled this week as a leadership expert by Forbes Magazine.  The article gave insight on the authors area of expertise in helping companies …