Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

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Articles tagged with: Building a Brand

New Blog by Monster quotes Author Morag Barrett
April 9, 2014 – 10:05 am | No Comment
New Blog by Monster quotes Author Morag Barrett

Author of Cultivate – The Power of Winning Relationships, Morag Barrett was quoted in a new blog by Monster. com.  This site and parent site generate 22 million hits and warrants a mention.  We …

Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign
April 4, 2014 – 8:17 am | No Comment
Cultivate – The Power of Winning Relationships author Morag Barrett w/ Breakout Campaign

Morag Barrett, author of Cultivate – The Power of Winning Relationships had a breakout day on Amazon using our services reaching multiple bestseller categories including #1 Team’s, #1 Workforce, #1 Hot New Releases, #1 Mover’s …

100 Influential Books Every Communication Major Must Read
March 28, 2014 – 11:55 am | No Comment
100 Influential Books Every Communication Major Must Read

Our client, Paul M. Rand, Chief Digital Officer of Ketchum, and CEO of The Zocolo Group was selected as one of the Top 100 Influential books to read from Masters in Communication.  Paul’s book …

7 Ways to Find Your #Writing Voice
February 12, 2014 – 12:25 pm | No Comment
7 Ways to Find Your #Writing Voice

We have our colleague Mike Loomis guest blogging today.  Mike and I over the last year have taken several consulting trips together.  All of which were a ton of fun.  One of the topics that …

5 Ways to Sell More Books in 2014
January 10, 2014 – 9:23 am | No Comment
5 Ways to Sell More Books in 2014

Well, book publishing survived another year.  Are you surprised?  I am not.  Having a book published is still considered the 21st Century business card, according to Fast Company.  But book selling has become quite the …

5 Reasons Your Author Brand needs to go Mobile
June 3, 2013 – 9:25 am | No Comment
5 Reasons Your Author Brand needs to go Mobile

We came across this amazing report put out by Adobe from our friends at Sparksheet.  You will notice in the report some amazing finds directly related to mobile users on tablets versus that of a …

What Are Other’s Saying about Your Brand?
May 29, 2013 – 3:26 pm | No Comment

As the digital media space continues to explode with new methods it is becoming more and more important with any brand to begin to monitor what others are saying about your brand.  When talking with …

Book Publicity + Book Marketing = Happy Author!
May 9, 2013 – 8:41 am | No Comment
Book Publicity + Book Marketing = Happy Author!

Many times we funnel questions from authors in various genre’s.  But all too often questions arise about return on investment, especially in this volatile book market.  Some authors like to pencil out what they pay …

Book Publicity Beyond Your Book
April 16, 2013 – 8:28 am | No Comment
Book Publicity Beyond Your Book

Over a year and half ago our family moved from the West Coast back to where we grew up in the New England area.  It was more than a task moving our family and business …

Watch the Fox & Friends First Video of Jeremy Kingsley
March 21, 2013 – 2:22 pm | No Comment
Watch the Fox & Friends First Video of Jeremy Kingsley

Watch the Jeremy Kingsley Fox & Friends First interview here: Inspired People Produce Results interview with Ainsley Earhardt