Articles tagged with: Building a Brand
This is a guest post by Mike Loomis. Mike is a writer and Senior Team Leader with Vaughn Street. You can follow him on Twitter: @MikeLoomis
I’m no songwriter, but I remember when I first discovered …
Since the huge jump of sales from Black Friday Weekend along-side the recent dialogue from Digital Book World blog regarding Seth Godin I anticipate continued change in the publishing landscape. The way we are promoting …
Tablet’s continue to hit the market and soar in sales. Just yesterday Hachette Book Group announced that 21% of their sales are now digitally related. What does this mean for authors and publishers as …
At Fresh Impact PR Group we are always looking for PR trends and new ways of book marketing in the present landscape. Not an easy task these days. I was always told, ‘a problem without …
The news a week ago about BAM to Fresh Impact PR Group was shocking. On one hand locally I am always excited to see local business owners and retail space fill up. There is nothing …
We had the privilege of speaking with the literary agent behind the Heaven is for Real sensation that has been a run a way bestseller. Joel Kneedler and I crossed paths about a decade ago …
We have had the privilege and honor of sitting on a high level group of consultants for the past several years called Vaughn Street. We have frequently teamed up with them on several projects over …
Selling books these days takes thinking like a retailer who gets it. Look at Amazon for example, they don’t just sell you a book they offer you the entire bookstore in the palm of your …
Recently chatted with the old Religion writer from the Dallas Morning news Sam Hodges. Sam picked up our news release from the wire service we ran announcing The 10th Anniversary Message Bible for Nav …
Dr. Jay Kent Ferraro recently was asked based on the success of his new book ‘Surprised by Love’ to be a guest blogger on the renowned Huffington Post platform. This online placement will reach 25 million …
