Public Relations

Fresh Impact PR Group's mainstay, we've been helping clients make the news for over a decade. Now, we're helping them make the news and create the news.

Amazon Bestseller Strategy

Placing on an Amazon or New York Times bestsellers' list will offer a significant opportunity for any author.

Micro sites

Our goal in utilizing micro sites is simple: engage activity around the launch of a new project to build online community and presence.

Brand Development

Branding is a critical component to a customer's purchasing decision; customer complaints and opinions are available online and viewable through a simple search.

Media Coaching

Can you communicate your message in 30 seconds or less? Are people responding to your message?

Home » Archive by Tags

Articles tagged with: Building a Brand

Oprah’s Personal blog gives high marks to Devon Franklin
June 12, 2012 – 8:53 am | No Comment
Oprah’s Personal blog gives high marks to Devon Franklin

Landing into Oprah’s personal blog would be an accomplishment for any author.  However to be talked about with such respect and given such a compliment as was given is humbling for Devon Franklin.  Devon is …

13 Days before Appearing on Oprah’s Super Soul Sunday
June 5, 2012 – 1:27 pm | No Comment
13 Days before Appearing on Oprah’s Super Soul Sunday

Having our client Devon Franklin appear on Super Soul Sunday is a huge honor.  We have been working with Devon for the last year with the initial launch of his hardcover.  Devon has worked harder …

The Importance of a Book Website for an Author
May 29, 2012 – 12:29 pm | No Comment
The Importance of a Book Website for an Author

Fresh Impact PR Group has been doing book websites for the last 5 years on a regular basis.  Our team has used them in various ways depending on the needs of the book marketing campaign …

Henry Fernandez Website
March 20, 2012 – 2:40 pm | No Comment
Henry Fernandez Website

We designed the layout on the Faith, Family and Finances website to serve multiple purposes: give a product a web presence, utilize what we had from our client to capitalize on sales as well as …

Insider Tips to Getting Publicity on a National TV Show
March 15, 2012 – 7:29 am | No Comment
Insider Tips to Getting Publicity on a National TV Show

We have done myriads of conference calls with clients from acquiring product placements to the all important 5-7 minutes of fame.  What does it really take to maximize that moment or get your foot in …

Vice President of Production Movie Sparkle with Whitney Houston
February 15, 2012 – 11:41 am | No Comment
Vice President of Production Movie Sparkle with Whitney Houston

Delivers message at The Hour of Power seen here. This sermon was seen on TBN as well as re-aired on Lifetime Television.  Our client, Devon Franklin, has helped produce blockbuster movies like ‘The Pursuit of …

The Renaissance of Independent Bookstores
February 14, 2012 – 8:34 am | No Comment
The Renaissance of Independent Bookstores

While the eBook market continues to surge so are the hyper-local bookstores in markets with established stores who are more than active in what they are doing.  Book buyers and readers today still want to …

Take UR Book Beyond the Reader
February 2, 2012 – 9:17 am | No Comment
Take UR Book Beyond the Reader

I am of the camp that the traditional book will not go away just the way they are digested and stories are passed on will.  Traditional bookstores will not go away but they will become …

The #AmericanIdol of #Publishing
January 19, 2012 – 2:14 pm | No Comment
The #AmericanIdol of #Publishing

With the launch of Idol last night it got me to thinking what if there was an American Idol of Publishing? We could partner with a major top 5 publisher with the thought in mind …

Fresh Impact PR Group makes Best Book Publicist on Twitter
January 4, 2012 – 10:16 am | No Comment
Fresh Impact PR Group makes Best Book Publicist on Twitter

Galley Cat is really becoming the blog spot for any book related happenings alongside a few other places.  Recently they ran a “Best Of” list’s for Book PR folks and we made the cut. …